Sr. Social Media Manager (Beauty)

Job Description

Senior Social Media Manager (Beauty)

Hybrid – 3 days in NYC

• Must have beauty/personal care experience

A high-growth beauty and skincare brand is looking for a Senior Social Media Manager. This is an opportunity to build standout content, grow an engaged community, and turn emerging trends into measurable business impact. You’ll partner with creative, brand, ecommerce, PR, and agency teams to bring integrated campaigns and bold ideas to life. If you are equal parts strategist, storyteller, community builder, and trend-spotter, this role offers the chance to make a visible mark.

What You’ll Do

• Set the vision for a social presence that feels fresh, distinctive, and connected to the audience.
• Turn brand moments and product stories into scroll-stopping campaigns and content experiences.
• Build an always-on editorial rhythm that balances planned programming with timely cultural opportunities.
• Bring together internal teams and creative partners to move ideas from concept to launch quickly and effectively.
• Elevate conversations with the community by creating thoughtful, on-brand engagement experiences.
• Spot emerging platforms, creator opportunities, and online conversations worth acting on.
• Use performance signals and audience behavior to refine content, sharpen strategy, and uncover growth opportunities.
• Champion experimentation across creator content, social commerce, paid amplification, and new technologies.

What You’ll Bring

• A strong strategic point of view paired with excellent creative instincts.
• Experience leading social programs for consumer-facing brands, ideally in beauty, wellness, lifestyle, or a similarly fast-moving category.
• A natural feel for what makes content relevant across major social platforms and communities.
• Comfort balancing brand storytelling, community building, and performance-driven decision-making.
• Confidence collaborating with creatives, agencies, creators, and cross-functional stakeholders.
• A curious, proactive approach to trends, technology, and the changing social landscape.