Social Media and Advertising Manager

Abra Health is a rapidly expanding family of health practices founded in 2008, dedicated to providing high-quality, affordable dental care to underserved communities. Our mission is to improve patient well-being through integrated dental services across New Jersey, Pennsylvania, and Connecticut.

Social Media & Advertising Manager We are seeking a Social Media and Advertising Manager for our growing expansion in multiple states. The SM&A Manager will manage all the company’s branded social media accounts, including calendars, content creation, publishing, and engagement. This role will also be responsible for developing and implementing a digital influencer strategy.

For advertising, the SM&A Manager will develop with input from operations and Marketing the traditional (non-digital) calendar and buying strategy for existing and upcoming offices. The position reports on all activities and adjusts as needed. We’re looking for a team player who is willing to take on additional roles as needed.

Social Media Responsibilities: Develop an annual Social Media calendar and strategy that capitalizes on social trends and environmental influences for each platform as part of the omnichannel/ecosystem strategy for all Abra Health Group brands.

Create engaging social media content and publish it in a timely manner.

Fully manage all social media accounts for accuracy and timeliness, including: Facebook/Instagram/Meta, TikTok, LinkedIn, Google Business Profile pages, Nextdoor, and other platforms.

Develop Social Media liaisons within each Abra Health Group office and build relationships with offices.

Grow following and engagement.

Travel to offices to capture relevant content as needed.

Develop and implement a Social Media influencer strategy.

Position Abra Health Group and its brands as thought leaders in the dental space.

Analytically report social engagement and publishing results.

Propose recommendations to adjust strategy based on data.

Advertising Responsibilities: Develop