Marketing Manager

Summary: The Marketing Manager executes the strategic vision and tactical components of AKDO’s marketing efforts, ensuring the day-to-day implementation of communication campaigns, digital presence, event planning, and sales support tools. This individual collaborates closely with cross-functional teams and external partners to maintain brand standards, promote products, and elevate customer experience under the guidance of the Director of Product Development and Marketing.

Supervisory Responsibilities

• Manages the daily workflow and schedule of the Marketing team.
• Provides performance feedback, guidance, and training for team members.
• Ensures adherence to timelines, quality, and project objectives in campaign execution.
• Coordinates with external agencies and freelancers as directed by the Director.

Essential Duties and Responsibilities include the following:

Marketing and Brand Management

• Execute brand-aligned marketing plans and campaigns under the strategic direction of the Director.
• Oversee development and distribution of marketing content across digital and print platforms.
• Ensure consistency in tone, messaging, and design across all channels and materials.
• Maintain the marketing calendar, coordinating internal and external deliverables.

Digital Marketing and Content Management

• Oversee the creation and publishing of content for social media, email, and blog platforms.
• Manage website updates and optimize content for SEO and user engagement.
• Monitor trends, analytics, and campaign performance to support decision-making.
• Post new product updates and announcements in a timely and accurate manner.

Event Coordination and Campaign Support

• Plan and support tradeshow, industry, and partner events aligned with marketing goals.
• Collaborate with cross-functional teams to support product launches and promotional efforts.
• Assist in content and logistical planning for internal and external marketing activations.

Reporting and Analysis

• Track marketing KPIs and support regular performance reporting to the Director.
• Leverage analytics tools to measure effectiveness of campaigns and inform improvements.
• Prepare presentations and insights to summarize marketing activity outcomes.

Collaborative Responsibilities

• Work closely with Product Development to align marketing tools and collateral.
• Support Sales, Procurement, and Warehouse teams in product-related messaging and tools.
• Liaise with agencies, vendors, and creative professionals as needed for execution.
• Other duties as assigned by management.

Education/Experience

• 5-8 years’ experience in Marketing, preferably within design, architecture, or interiors.
• Bachelor’s degree in Communications, Marketing, or related field.

Skills and Abilities

• Proficiency with digital marketing tools, CMS, CRM, and social media platforms.
• Strong copywriting, editing, and content creation skills.
• Highly organized, detail-oriented, and deadline-driven.
• Ability to collaborate across functions and manage multiple projects.
• Strong visual and design sensibility; familiarity with Adobe Creative Suite preferred.