Performance Marketing Manager (Google Ads / PPC) – Multi-Location Lead Generation

Building the Performance Engine Behind a National Brand

We are seeking a high-level Performance Marketing / PPC operator to help architect and scale a multi-location lead generation engine.

This is not a “manage some ad accounts” role.

This is a strategic and hands-on position responsible for building the performance infrastructure behind a growing national brand.

What You’ll Own

• Architect, launch, and scale Google Ads and Local Services Ads (LSA) campaigns across dozens of markets
• Drive qualified lead generation, with a focus on revenue—not just volume
• Build and optimize multi-location campaign structures that scale efficiently
• Develop attribution models across GA4, CRM systems, and HubSpot
• Translate performance data into actionable growth strategies
• Replace fragmented agency workflows with streamlined, in-house systems
• Continuously test, iterate, and optimize for cost efficiency and ROI

What We’re Looking For

• Deep expertise in Google Ads and Local Services Ads at scale
• Proven experience in multi-location or franchise marketing environments
• Strong understanding of lead quality, attribution, and revenue tracking
• Hands-on experience with GA4, CRM integrations, and HubSpot reporting
• Ability to scale campaigns across multiple markets without performance degradation

Ideal Background

• Home services, luxury services, franchise systems, or high-ticket lead generation
• Operator mindset — you think in systems, not campaigns
• Strategic thinker who can also execute at a high level
• Experience bringing performance marketing in-house from agency environments
• Highly analytical, data-driven decision maker

Why This Role

• Ground-floor opportunity to build and shape the performance engine of a national brand
• High ownership, high impact — your work directly drives revenue
• Opportunity to define systems, structure, and long-term growth strategy

Additional Requirements

• Must be based in the United States
• East Coast or Midwest preferred

Pay: $60,000.00 - $80,000.00 per year

Work Location: Remote