VP Marketing, Execution Services

About the position

At BNY, our culture allows us to run our company better and enables employees’

growth and success. As a leading global financial services company at the heart

of the global financial system, we influence nearly 20% of the world’s

investible assets. Every day, our teams harness cutting-edge AI and breakthrough

technologies to collaborate with clients, driving transformative solutions that

redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet

advanced technology and exceptional talent. Together, we power the future of

finance – and this is what #LifeAtBNY is all about. Join us and be part of

something extraordinary

Are you a strategic leader with a passion for driving impactful product

marketing initiatives within the financial services industry? Do you excel in

crafting compelling product messaging that resonates with target audiences and

drives business growth?

Our Marketing and Communication organization is expanding our product marketing

team for the Markets division and seeking a Vice President, Product Manager for

our innovative and strategic product marketing team. This role will be based in

our New York office.

In these roles, you’ll make an impact in the following ways:

Drive commercial success of BNY’s Markets business line, specifically as it

relates to product offerings for Execution Services (FX, Fixed Income,

Equities, Buy-Side Trading Services) by creating and executing marketing

plans aligned with business priorities.

Collaborate with product teams to understand the roadmap, develop

positioning, and execute go-to-market strategies that are aligned with

overall messaging with both the enterprise and the business line.

Plug into broader marketing initiatives across the enterprise and collaborate

with other stakeholders across Marketing and Communications to facilitate the

creation, coordination, and communication of multi-channel marketing

campaigns.

Work hand-in-hand with segment marketing, events, creative teams, and client

executives to maximize campaign impact.

Align to KPIs; track progress and report to executive leadership.

Leverage data, analytics, and stakeholder input to iteratively improve future

campaigns.

Responsibilities

• Drive and influence marketing strategies that support key business

priorities, with a focus on setting clear goals and quantifying outcomes

• Build knowledge about the products and solutions sets, the clients they

serve, and the competitive environment

• Deliver messaging and value proposition
• Enable client-facing teams to communicate value proposition and initiatives
• Identify product synergies across the broader enterprise
• Create and maintain standard marketing content
• Collaborate with partners in digital marketing, creative, events,

commercialization, and other specialist marketing functions to execute

deliverables

Requirements

• Bachelor’s degree in marketing, business, communications, or related field;

master’s degree preferred.

• 5+ years of experience in product marketing, with a strong track record of

success in the financial services industry.

• Expertise in developing and executing comprehensive product marketing

strategies, including product positioning, messaging, and go-to-market

planning.

• Excellent communication, presentation, and interpersonal skills, with the

ability to influence and collaborate effectively across all levels of the

organization.

• Deep understanding of marketing principles, customer insights, and emerging

trends in product marketing within financial services.

• Creative thinker with a passion for innovation and excellence in product

marketing strategy and execution.

• Comprehensive understanding of the financial industry and functional

knowledge of products, industry innovations and overall competitive

landscape.

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs

rooted in a strong culture of excellence and our pay-for-performance philosophy.

We provide access to flexible global resources and tools for your life’s

journey. Focus on your health, foster your personal resilience, and reach your

financial goals as a valued member of our team, along with generous paid leaves,

including paid volunteer time, that can support you and your family through

moments that matter.