Marketing Operations - Onsite

Marketing Operations - Onsite

Role Overview

We are seeking an experienced Sport, Brand Management Planning & Operations professional to support a mid-to-large-size team in developing and executing integrated marketing strategies for NorthAmerica (NA) Brand Management.

This role partners closely with Sport Brand Management leadership to drive strategic brand planning, operational excellence, and cross-functional collaboration. The ideal candidate is highly organized, process-oriented, and experienced in marketing operations, campaign planning, and stakeholder management. They will also serve as the subject matter expert for CODE integration, ensuringseamless execution across seasonal marketing initiatives.

Key Responsibilities

Seasonal Readiness

• Lead the Sport team through all marketing CODE gates, ensuring campaign readiness and milestone health.
• Stay ahead of key deliverables by proactively identifying risks and recommending mitigation plans.
• Provide leadership with clear visibility into campaign progress and operational status.

Success Measure: Campaign health, risk mitigation, and leadership visibility.

Seasonal Delivery

• Drive on-time execution of seasonal marketing campaigns and projects.
• Maintain alignment with strategic marketing priorities.

Success Measure: On-time delivery of high-quality marketing work.

Cross-Functional Collaboration & Relationship Management

• Lead collaboration across Sport Marketing, Marketplace, Creative, Planning, and Functional teams.
• Facilitate seasonal and weekly planning sessions.
• Align stakeholders to reduce creative rework and maximize operational efficiency.

Success Measure: Integrated marketing plans with minimal creative waste.

Workflow Management

• Manage seasonal campaign workflows and project portfolios.
• Ensure all project information is accurate and completed within the NABM Planning Base.
• Drive accountability across cross-functional partners.

Success Measure: Accurate and timely project data.

Budget Management

• Support overall Sport marketing budget planning and forecasting.
• Implement processes and tools that improve budget tracking and financial accountability.
• Monitor project spend against Annual Operating Plan (AOP).

Success Measure: Budget, forecast, and spend remain aligned.

Strategic Partnership

• Partner with Sport leadership to communicate strategic direction and operational progress to North America and Global leadership teams.
• Prepare reports, presentations, and operational updates.

Success Measure: Clear communication of strategy and execution progress.

Additional Responsibilities

• Create and improve systems, tools, and operational processes that increase productivity and efficiency.
• Manage marketing operations projects, budgets, and timelines.
• Measure project performance using defined KPIs and ROI metrics.
• Identify opportunities for automation and continuous process improvement.
• Manage category assets and marketplace execution.
• Coordinate with external agencies and vendors.
• Ensure efficient sharing and delivery of category content between Global, Geo, and Territory marketing teams.

Required Qualifications

• Bachelor's degree with 5+ years of directly related experience.

Equivalent Education & Experience

• Master's degree + 4 years
• PhD or JD + 3 years
• Associate's degree + 6 years
• High School diploma + 7 years

Required Skills

Brand & Marketing Operations

• Brand Management
• Marketing Operations
• Campaign Planning & Execution
• Marketing Project Management
• Seasonal Planning
• Workflow & Process Management
• Budget Planning & Forecasting
• Portfolio Management
• CODE Process Management

Operational Excellence

• Cross-functional Collaboration
• Stakeholder Management
• Strategic Planning
• Process Improvement
• Risk Management
• KPI & ROI Reporting
• Vendor & Agency Management
• Asset Management

Professional Skills

• Strong communication and presentation skills
• Strategic thinking and systems thinking
• Excellent organizational and prioritization skills
• Ability to simplify complex information
• Entrepreneurial mindset
• High attention to detail and operational rigor

Key Stakeholders

• Sport Brand Management
• NA Brand Planning & Operations
• Sport Creative & Creative Operations
• Sport Digital Marketing & Digital Planning/Ops
• Integrated Retail Marketing & Retail Planning/Ops
• Sport Product & Merchandising