Digital Marketing Specialist

About BYou Laser Clinic is a fast-growing medical aesthetics brand dedicated to delivering exceptional client experiences through advanced treatments, innovative technology, and results-driven marketing. We're looking for a creative, analytical, and highly organized Digital Marketing Specialist to join our team and help drive growth across multiple clinic locations.If you're passionate about digital marketing, thrive in a fast-paced environment, and enjoy seeing your work directly impact business performance, we'd love to hear from you.

Position OverviewThe Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing initiatives that generate qualified leads, increase brand awareness, and support clinic growth. This role requires experience across paid advertising, SEO, website management, email marketing, content creation, analytics, and local search optimization.

Key ResponsibilitiesPaid Advertising

• Create, launch, and optimize Meta advertising campaigns.
• Monitor campaign performance, CPL, ROAS, CTR, and conversion metrics.
• Develop ad copy, creative concepts, and landing page messaging.
• Conduct A/B testing to improve campaign performance.
• Manage campaign budgets and reporting.
• Backend workflow management.

Search Engine Optimization (SEO)

• Develop and execute local SEO strategies.
• Perform keyword research and competitor analysis.
• Optimize website content for search intent.
• Build and manage backlink campaigns.
• Monitor rankings and organic traffic.
• Create geo-targeted landing pages.

Website Management

• Update website content and landing pages.
• Optimize conversion rates across service pages.
• Coordinate website improvements with developers when needed.
• Ensure mobile optimization and page speed best practices.

Content Marketing

• Write website copy, blogs, FAQs, and promotional content.
• Develop promotional campaigns for monthly offers.
• Assist with video concepts and creative direction.
• Maintain brand consistency across all marketing materials.

Email Marketing

• Build promotional email campaigns.
• Write engaging subject lines and email copy.
• Segment audiences and monitor campaign performance.
• Improve open and click-through rates.

Local Marketing

• Manage Google Business Profiles across multiple locations.
• Optimize directory listings.
• Generate and manage online reviews.
• Maintain local citations and business listings.

Analytics & Reporting

• Monitor Google Analytics, Meta Ads Manager, and CRM performance.
• Produce weekly and monthly marketing reports.
• Analyze lead quality and conversion metrics.
• Make data-driven recommendations for campaign improvements.

Additional Responsibilities

• Stay current on digital marketing trends and platform updates.
• Assist with new clinic launches and location marketing.
• Collaborate with clinic managers and leadership on promotional initiatives.
• Support branding and creative marketing projects as needed.

Qualifications

• 3+ years of digital marketing experience.
• Experience managing Meta Ads campaigns.
• Strong understanding of SEO and local SEO.
• Experience with Google Analytics and Google Business Profile.
• Familiarity with WordPress or similar CMS platforms.
• Excellent copywriting and communication skills.
• Strong organizational and project management abilities.
• Ability to work independently and manage multiple projects simultaneously.
• Experience in healthcare, medical aesthetics, beauty, or wellness marketing is considered an asset.

Preferred Skills

• Meta Ads Manager
• Google Analytics
• Google Search Console
• Google Business Profile
• WordPress
• Canva or Adobe Creative Suite
• CRM systems
• Excel/Google sheets
• Basic HTML/CSS knowledge (an asset)

What We're Looking For

• Creative thinker with strong attention to detail
• Highly organized and proactive
• Results-oriented mindset
• Strong analytical skills
• Excellent written communication
• Positive attitude and willingness to learn
• Ability to thrive in a fast-paced environment

Why Join BYou Laser Clinic?

• Opportunity to make a meaningful impact on a growing brand
• Collaborative and supportive team environment
• Professional growth opportunities
• Creative freedom to develop innovative marketing campaigns
• Competitive compensation based on experience

If you're passionate about digital marketing and excited about helping grow one of the industry's leading medical aesthetics brands, we'd love to hear from you.

Pay: $54,444.15 - $65,567.15 per year

Work Location: In person