Vice President Marketing

About Cedar Gold Group

Cedar Gold Group is a fast-growing precious metals firm helping Americans protect and diversify their wealth through physical gold and silver. Our marketing engine drives our growth, and we're looking for a proven leader to take full ownership of it.

The Role

As VP of Marketing, you will own the marketing department end to end — strategy, budget, execution, and results. Your number one mandate is delivering a consistent flow of qualified leads to our sales floor while building a brand clients trust. You'll inherit established vendor relationships, including a dedicated email/publisher management partner and a landing page designer, and you'll be responsible for managing and maximizing those relationships from day one.

What You'll Do

• Own marketing strategy, planning, and budget across all channels
• Drive qualified lead generation and be accountable for lead volume, quality, and cost per acquisition
• Manage our existing publisher and dedicated email relationships — negotiating placements, monitoring performance, and scaling what works
• Direct our landing page design resource — prioritizing builds, running tests, and improving conversion rates
• Build clear reporting on funnel performance (CPL, CPA, conversion rates, ROI by channel) and present results to leadership
• Identify and launch new acquisition channels (paid media, direct response, content, partnerships)
• Protect and grow the brand — messaging, reputation, and reviews — in a trust-driven industry
• Build out the marketing team as the company scales

What You Bring

• 7+ years of marketing experience with at least 3 years leading a marketing function or team
• A track record in direct response / lead generation marketing with clear, measurable results
• Experience managing external vendors, publishers, and agencies
• Strong analytical skills — you make budget decisions based on data, not instinct
• Experience in precious metals, financial services, insurance, or another high-ticket, trust-driven industry is a strong plus
• A hands-on, ownership mentality — you're comfortable being the senior-most marketer in the building

Compensation & Benefits

• Base salary: $90,000–$120,000 per year + commission
• On-target earnings (OTE): $400,000 annually
• Full-time, in office at our Miami location, with 2 work-from-home days per month
• 15 days PTO after completion of your first year
• Benefits package (health and retirement) rolling out beginning September 2026