Vice President of Brand and Customer Acquisition Marketing

Vice President of Brand and Customer Acquisition Marketing

About the Company

A rapidly expanding e-commerce enterprise.

Industry

Internet

Type

Privately Held

About the Role

We are looking for a dynamic VP of Brand and Customer Acquisition Marketing who can craft innovative and compelling strategies for our newest brand. The successful candidate will immerse themselves in understanding our core customer groups, creating a brand persona that resonates, and executing marketing strategies that drive revenue growth, customer acquisition, and retention across multiple online and offline channels. This role requires collaboration with both internal and external partners to distribute brand content effectively, manage campaigns, and achieve set KPI targets.

The VP will engage in A/B testing, oversee marketing budgets, and collaborate with cross-functional teams to ensure alignment between marketing efforts, product development, and demand planning. Ideal candidates will possess at least 10 years of digital marketing experience, including a minimum of 5 years in brand marketing, with expertise in SEM, affiliates, paid social, display, and video marketing. Experience in direct-response e-commerce campaigns, along with familiarity with offline channels like radio, TV, and print, is vital.

We seek candidates with a strong analytical mindset, management experience, and an ability to lead small teams effectively. Exceptional communication skills, multitasking abilities, and a proven track record of meeting deadlines in a fast-paced, entrepreneurial environment are essential. A background in executing comprehensive marketing strategies and proficiency in analytics tools such as Google Analytics will put you at an advantage.

Functions

• Marketing