Senior Manager, Marketing Operations - Systems and Automation

Experteer Overview

In this role you will own the governance, systems, and automation that scale Marketing Operations. You will partner with Marketing, Sales, Web, and data teams to clarify ownership, reduce manual work, and drive scalable workflows. You’ll modernize GTM processes by identifying tech debt and opportunities to automate or AI-enhance key workflows. You will build enablement materials and guide adoption of AI-assisted workflows, delivering measurable improvements in efficiency and data quality. This is an opportunity to shape how Marketing Ops operates within a fast-growing, AI-driven GRC SaaS environment.

Rémunérations / Avantages

• Own governance, documentation, and operational health for core marketing systems (e.g., Marketo) and adjacent GTM tools
• Identify and reduce technical debt across marketing-owned systems, integrations, and recurring processes
• Build and manage a Marketing Ops systems and automation roadmap to improve speed, quality, consistency, and capacity
• Establish operating standards for system and workflow requests, including intake, prioritization, ownership, escalation, and change management
• Coordinate with Marketing, Sales, Sales Ops, Web, and data teams to clarify ownership, requirements, and handoffs for shared GTM workflows
• Triage systems and workflow issues, identify root causes, and coordinate resolution with owners
• Identify high-friction manual workflows and translate opportunities into clear requirements, owners, risks, and success metrics
• Create and maintain enablement materials and documentation to help marketers, sales partners, and operators follow workflows and submit requests correctly
• Support adoption of AI-assisted workflows with measurable improvements in manual effort, cycle time, QA, and consistency

Responsabilités

• 7+ years in Marketing Operations, Marketing Systems, Revenue Operations, GTM Operations, or related function in B2B SaaS or complex enterprise environments
• Deep hands-on experience with Marketo or similar marketing automation platform including governance, program architecture, troubleshooting, and scalable process design
• Strong working knowledge of Salesforce and common GTM systems, integrations, data flows, and lifecycle processes
• Proven experience improving governance, documentation, workflow design, data quality, and scalable operations
• Experience with GTM automation and tooling (e.g., enrichment, routing) and platforms like Glean, Clay, ZoomInfo, Common Room, Workato, Qualified, 6sense
• Experience using automation/AI tools to improve workflows, QA, documentation, or operational throughput
• Ability to translate ambiguous business needs into clear process, system, automation, or documentation requirements
• Strong written communication and documentation skills with a bias toward scalable systems
• Strong cross-functional partnership skills across Marketing, Sales, Sales Ops, Web, and data teams

Principales exigences

• flexible work environment
• comprehensive health benefits
• generous time off policy
• wellness programs
• hybrid work model
• global office locations