Marketing Manager (Paid Media)

Marketing Manager (Paid Media) Extension Health - New York City (In Person) Full-Time | $65,000-$80,000/yearAbout Extension HealthExtension Health is NYC's premier longevity medical center - an all-under-one-roof platform for personalized healthspan optimization. We offer the most advanced diagnostics and breakthrough therapeutics available today, including peptide therapy, regenerative medicine, hyperbaric oxygen therapy, NAD+ IV infusions, therapeutic plasma exchange, and more. Founded by Dr. Jonathann Kuo, MD, our physician-driven team has helped 50,000+ patients take control of their health and longevity. We're growing fast and building the team to match.The RoleWe're looking for a data-driven Paid Media Marketing Manager to own and scale patient acquisition across Meta and Google for Extension Health's West Village and Midtown locations. You'll manage campaigns end-to-end - from strategy and audience building to creative briefing, optimization, and reporting - working closely with our external agency and internal leadership to hit booking targets and grow efficiently.What You'll DoOwn paid media strategy and day-to-day execution across Meta (Facebook/Instagram) and Google AdsManage campaign structure, audience segmentation, bidding strategy, and budget pacingBrief and collaborate with creative to develop high-performing ad concepts and copyMonitor performance daily and make data-driven optimizations to improve CPL and ROASBuild and maintain weekly paid media reporting - translating data into clear insights and recommendationsWork with the external agency to align on strategy, review deliverables, and manage timelinesIdentify new paid channels and growth opportunities (YouTube, TikTok, programmatic, etc.)Ensure all ad creative and landing pages are HIPAA-compliant and aligned with LegitScript standardsSupport campaign builds for new service launches, seasonal promotions, and membership acquisitionWhat We're Looking For3-5 years of hands-on paid media experience, with demonstrable Meta and Google Ads expertiseStrong analytical mindset - comfortable in Ads Manager, Google Analytics, and spreadsheetsExperience managing meaningful monthly ad budgets ($30K+/month)Solid understanding of conversion tracking, pixel setup, and attributionExperience briefing creative for paid social - you know what makes an ad stop the scrollComfortable working in a fast-moving, founder-led environment where priorities shiftGenuine interest in longevity, health optimization, or functional medicine is a big plusNice to HaveExperience running paid media for a healthcare, wellness, or medical brandFamiliarity with HIPAA-compliant advertising and Meta's health & wellness ad restrictionsExperience with LegitScript certification or healthcare ad complianceKnowledge of landing page optimization and CRO principlesExposure to CRM or lifecycle marketing toolsWhat We Offer$65,000-$80,000 base salary, commensurate with experienceThe opportunity to grow with one of NYC's most exciting health and longevity brandsA front-row seat to the future of preventive and regenerative medicineCollaborative, mission-driven team environmentTo Apply Send your resume and a brief note on why you're interested to [email protected]