Digital Marketing Specialist

Job Overview

We are seeking a dynamic and results-driven Digital Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, optimize online campaigns, and leverage data analytics to drive engagement and conversions. Your expertise will help us reach targeted audiences effectively, enhance our online visibility, and support our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced, innovative environment.

Key Responsibilities

Shopify Website Management

• Maintain and optimize our Shopify website for performance, speed, and conversion rates.
• Manage product listings, pricing, descriptions, and inventory to ensure accuracy.
• Implement SEO best practices, including keyword optimization, meta tags, and site speed enhancements.
• Integrate and configure Shopify apps for enhanced functionality (marketing, analytics, payments, etc.).
• Ensure mobile responsiveness and UI/UX best practices across all pages.
• Manage and optimize the checkout process, payment gateways, and shipping settings for a seamless user experience.

Google Ads & Paid Advertising Management

• Develop and execute Google Ads campaigns (Search, Display, Shopping, and YouTube).
• Monitor and optimize ad performance, keyword bids, and audience targeting to maximize ROI.
• Implement remarketing and retargeting strategies to increase conversions.
• A/B test ad creatives, landing pages, and bidding strategies to improve performance.
• Analyze Google Analytics, Google Tag Manager, and Search Console to track key metrics and optimize ad spend.
• Stay up-to-date with Google Ads trends, algorithm changes, and industry best practices to maintain a competitive edge.

Data Analysis & Reporting

• Track and report on website and ad performance metrics, providing insights and recommendations.
• Generate monthly reports on Shopify sales, ad spend, customer acquisition costs, and conversion rates.
• Work closely with the marketing team to align advertising strategies with sales goals.

Cross-Team Collaboration

• Work with the content and design teams to create compelling ad creatives and landing pages.
• Coordinate with operations and customer service to improve website experience and address customer concerns.
• Provide input on promotions, product launches, and seasonal campaigns to maximize visibility and engagement.

Qualifications & Skills

• Shopify Experience – At least 2+ years managing Shopify stores, including theme customization, product uploads, and checkout optimization.
• Google Ads Expertise – Hands-on experience with Google Search, Display, Shopping, and Video Ads.
• SEO & Conversion Rate Optimization (CRO) – Strong understanding of Google Search Console, on-page SEO, and landing page optimization.
• Google Analytics & Tag Manager – Ability to track conversions, set up custom events, and analyze user behavior.
• A/B Testing & Data-Driven Decision Making – Experience running A/B tests on website elements and ad creatives.
• E-commerce & Digital Marketing Knowledge – Understanding of customer acquisition funnels, remarketing strategies, and paid advertising trends.
• Basic Web Development Skills – Familiarity with Liquid, HTML, CSS, and JavaScript for Shopify customizations.
• Excellent Communication & Team Collaboration – Ability to work across departments and with external partners.

Preferred Qualifications

• Google Ads Certification (Preferred but not required).
• Experience with Meta Ads (Facebook, Instagram), TikTok Ads, and Klaviyo (Email Marketing).
• Knowledge of Shopify Plus and advanced automation tools.
• Previous experience in powersports, automotive, or outdoor adventure industries is a plus.

Pay: $70,000.00 - $90,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person