Digital Marketing Manager, Kenra

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

Digital & Growth Marketing

• Own day-to-day performance across the paid social strategy across Meta, TikTok, Pinterest, etc. and other relevant platforms to scale campaigns by coordinating agency support.
• Work with the Paid Media Agency to continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.
• Scale TikTok shop performance and able to drive the channel in house with agency support.
• Budget Ownership: Manage large-scale marketing budgets, ensuring efficient spend allocation by balancing ROAS/MER with long-term brand equity.
• Collaborate Cross-Functionally: Partner with Creative, Social, CRM, and Marketing teams to align marketing initiatives with overall brand and business goals.
• Creative Oversight: Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences
• Performance Analysis: Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts
• Explore New Opportunities: Identify emerging platforms and opportunities to expand customer acquisition efforts
• Lead the bi-weekly cross-functional team meeting to review status, communicate key milestones & deadlines, flagging potential risk &/or delays, escalating issues to key stakeholders.
• Ensure all touchpoints align with Kenra’s brand voice and visual identity
• Collaborate with the Influencer team to identify high-performing creator content for use in whitelisting or Spark Ads.

Content Shoot & Project Management

• Project manage & participate in content photoshoots, capture and organize BTS content
• Work with Sr. Manager & key stakeholders on content briefing on new product shoots, image retouching, and photoshoot assistance including creative ideation and organizing shot lists
• Manage photo and video library from Content Shoots, providing new asset updates to teams
• Manage and coordinate multiple projects to ensure they are completed on time, on spec and on budget.
• Ad hoc support across other photoshoots or creative needs where applicable