Digital Marketing Specialist (Website & SEO)

Ironclad is the leading AI contracting platform trusted by OpenAI, WHO, and AP—and they need you to own their digital presence. You'll manage the entire website experience, from CMS operations to SEO to A/B testing, reporting directly to the Director of Web Strategy on a fast-growing team. First 3 months: Master the CMS and establish a pre-launch QA process that catches errors before they hit prod. Complete a full SEO audit and implement on-page optimizations for top 20 conversion-intent keywords. Ship 2-3 answer-style content pieces optimized for AI search and measure impact on organic traffic. Set up proper GA4 and GTM tracking for all website experiments and create a dashboard to monitor weekly performance. Key metrics: Organic Traffic Growth (YoY %), Website Conversion Rate, Page Load Speed (Core Web Vitals), Landing Page Performance (CTR, Conv Rate), SEO Audit Completion Rate. Tools: CMS (WordPress preferred), Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, CRO Platform (A/B testing & personalization), HTML/CSS, SEO tools (Ahrefs, SEMrush implied), Figma (likely for collaboration). Salary: $80K-$100K base. Ideal candidate: You're hands-on and want to own the full web-to-conversion funnel—CMS to SEO to experiments. You're metric-obsessed and can connect website changes to revenue impact via GA4 and experimentation. You have 2-4 years digital marketing experience with real CMS, HTML, and SEO chops (not just theory). You thrive in cross-functional chaos and can juggle competing priorities from Brand, Demand Gen, and PMM. You're curious about emerging channels (AI search, voice) and want to build the full digital stack.