Director of Digital Marketing

About The Kodak GroupHeadquartered in Hoboken, NJ, The Kodak Group is a leading luxury retailer representing world-renowned watch and jewelry Maisons including TUDOR, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis, and Vacheron Constantin.Our operations include a marketing studio, watchmaking production space, and a dynamic retail network spanning multi-brand locations like W. Kodak Jewelers and TimeVallèe, along with an expanding portfolio of mono-brand boutiques - including Omega, Hublot, Piaget, and Panerai.With exciting new openings ahead in Aspen, Charlotte, and Atlanta, The Kodak Group continues to grow as a trusted destination for fine jewelry and exceptional timepieces.The RoleWe are seeking a highly creative, strategic, and hands-on Director of Digital Marketing to lead and oversee all digital initiatives across our brand. This role combines high-level strategy with strong execution in website management, digital content creation, and performance marketing. The ideal candidate has deep expertise in Shopify and e-commerce operations, a strong eye for visual presentation, and the ability to produce compelling digital content that elevates a luxury brand.This leader will oversee our entire digital ecosystem - including website strategy, e-commerce operations, digital content, and online brand presence - while helping scale our digital growth and customer engagement. Key ResponsibilitiesDigital Strategy & Leadership Develop and execute a comprehensive digital marketing strategy aligned with company growth objectivesOversee all digital channels including website, e-commerce, email marketing, and paid mediaManage digital budgets, performance metrics, and growth initiatives Collaborate cross-functionally to support brand campaigns, launches, and in-store initiativesIdentify opportunities to improve digital performance, customer acquisition, and online experienceWebsite & E-commerce Management (Shopify Focus)Lead strategy and day-to-day management of websiteOversee product uploads, merchandising, and digital organizationEnsure all products are presented with high-quality photography and compelling visuals Optimize website user experience, navigation, and conversion performance Maintain website accuracy, functionality, and digital best practicesManage integrations, apps, and third-party tools with Shopify Content Creation & Visual Direction Oversee digital content strategy with a strong focus on product images, short-form video, and product storytellingDirect and contribute to videography and photography for web and social platforms Ensure brand consistency across all digital content Digital Platform Oversight Manage Google Business profiles and ensure brand consistency across digital listings Monitor online reputation, reviews, and customer engagement Maintain a clean, cohesive digital presence across platformsAnalytics, Lead Tracking & ReportingTrack and analyze digital performance metrics and campaign effectivenessMonitor website traffic, engagement, and conversation trendsSupport tracking of marketing-driven leads and customer touchpoints Translate analytics into actionable growth strategies Ideal Experience & Qualifications7+ years of experience in digital marketing, e-commerce, or related leadership rolesStrong expertise in Shopify website management and optimizationProven experience with digital content creation, videography, and product photographyProficiency with video editing tools (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar)Strong understanding of e-commerce best practices and digital growth strategiesExcellent organizational and project management skillsAbility to balance strategic leadership with hands-on executionExperience in luxury retail, watches, or jewelry is a plus