Social Media Marketing Associate

ABOUT THE BRANDS

Luzia is a premium lifestyle brand specializing in luxury Turkish cotton and bamboo towels — including bath, beach, workout, kitchen, and pet towels — along with beach bags and accessories. Sohum Living is a sister brand offering complementary home and lifestyle products, both committed to quality, sustainability, and everyday elegance.

Together, these two brands serve a growing community of customers who value premium materials, mindful living, and beautiful home essentials.

POSITION OVERVIEW

We are looking for a creative, driven, and digitally savvy Social Media Marketing Associate to join our growing team. In this entry-level role, you will be the voice of Luzia and Sohum Living across social platforms — creating compelling content, engaging with our community, and helping drive product sales through organic and paid social channels. This is a fantastic opportunity to grow your career in e-commerce marketing within a fast-moving, product-focused brand environment.

KEY RESPONSIBILITIES

Content Creation & Scheduling

• Plan, create, and publish engaging social content (photos, Reels, Stories, TikToks, carousels) for both Luzia and Sohum Living across Instagram, TikTok, Facebook, and Pinterest
• Write compelling captions, product descriptions, and calls-to-action tailored to each platform and audience
• Maintain a consistent content calendar that aligns with product launches, promotions, and seasonal campaigns
• Source and edit lifestyle imagery and short-form video content using tools such as Canva, CapCut, or Adobe Express

Product Promotion & Sales Conversion

• Develop social-first product storytelling that highlights the quality, materials, and lifestyle appeal of towels, bags, and accessories from both stores
• Create shoppable content and coordinate product tagging on Instagram and TikTok Shop to drive direct-to-consumer sales
• Support email marketing campaigns with social-aligned messaging and cross-promotional content
• Monitor and report on link-in-bio clicks, story swipe-ups, and social-driven traffic to luziastore.com and sohumliving.com

Community Engagement

• Respond to comments, DMs, and brand mentions in a timely and on-brand manner across all platforms
• Identify and engage with influencer and UGC creator partnerships to expand brand reach
• Monitor brand hashtags and competitor activity to surface trends and community insights

Analytics & Reporting

• Track key social metrics (reach, engagement rate, follower growth, click-through rate) and compile weekly performance reports
• Use platform analytics and tools like Google Analytics, Meta Business Suite, and TikTok Ads Manager to inform content decisions
• A/B test content formats, posting times, and messaging to continuously improve results

QUALIFICATIONS

Required

• Bachelor’s degree in marketing, Communications, Digital Media, or related field — or equivalent practical experience
• 1–2 years of hands-on experience managing social media accounts (professional, internship, or personal brand experience all considered)
• Strong written communication skills with a knack for writing engaging, on-brand copy
• Proficiency with major social platforms: Instagram, TikTok, Facebook, Pinterest
• Basic graphic design and video editing skills using Canva, CapCut, or similar tools
• Organized, self-motivated, and comfortable managing multiple projects simultaneously

Preferred

• Experience with Shopify or e-commerce social selling (Instagram Shopping, TikTok Shop)
• Familiarity with paid social advertising on Meta and TikTok
• Experience with scheduling tools such as Later, Hootsuite, or Buffer
• Passion for home goods, wellness, sustainable products, or lifestyle brands
• Basic photo styling or flat-lay photography skills

WHAT WE OFFER

• Competitive entry-level compensation with room for growth
• Remote-friendly, flexible work environment
• Exposure to two distinct lifestyle e-commerce brands simultaneously
• Mentorship from experienced marketing and brand professionals
• Employee discount on all Luzia and Sohum Living products
• Opportunity to take ownership of strategy and grow into a senior role

HOW TO APPLY

Please submit your resume, a brief cover letter, and at least two examples of social media content you have created (links or screenshots welcome) to [email protected]. We look forward to hearing from y