Global Social Media Co-op

Who We Are

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION

We are on a mission to take our social media presence to the next level, and we’re looking for a social media co-op to help make it happen. The Global Social Media Co-Op will sit on our Global Media Team, reporting into our Global Social Media Associate. This person will help manage content calendaring and scheduling across our social media channels, crop marketing assets to adhere to best practice social specs, assess new trends through industry analysis, report on social media performance (both organic and boosted), manage our Strava account, and pitch in as needed across the larger Global Media Team as needed.

MAJOR ACCOUNTABILITIES

• Assist with social content calendaring (via PPT) and scheduling of social posts (via Sprinklr)
• Manage the organization and cropping of marketing assets so that they adhere to best-practice specs for deployment on social platforms
• Upload videos to our YouTube channel as requested by Category and Regional marketing teams
• Seek engagement opportunities for the brand based on real-time trends in sport & culture and communicate those to the Social team.
• Collaborate with customer care and agency partners to handle incoming support inquiries.
• Monitor the results of organic and boosted social content through our analytics tools.
• Conduct industry analysis including, but not limited to, competitor, consumer and category trends and provide reports to the team.
• Devote a handful of hours each week to assisting our Global Creative Team in our in-house content factory/studio
• Execute a final assignment in an area of priority/interest.
• Pitch in to support the larger Global Media Team as needed

REQUIREMENTS FOR SUCCESS

• Working towards a B.A. degree in a Communications/Marketing related field.
• Social Media/Marketing experience in related field preferred.
• Candidate must be deadline oriented and able to manage multiple projects simultaneously.
• Candidate must have written communications skills.
• Candidate must be energetic, have a positive, can-do attitude and experience working in a team environment.
• Basic design skills (Photoshop, InDesign, or Illustrator) with an eye for digital design aesthetics that resonate on social media
• Understanding of major social platforms (Strava, Instagram, Facebook, X, TikTok, YouTube, Reddit)
• Experience with social management & listening platforms preferred (i.e., Sprinklr)
• This is a hybrid position and in person (Brighton, MA) is required Tuesday/Wednesday/Thursday.

Boston, MA Headquarters - (NB) Only Pay Range: $22.00 - $22.00 - $22.00 Hourly (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.