Manager Branding & Marketing

The New Jersey Turnpike Authority (NJTA) is a state agency responsible for maintaining the New Jersey Turnpike and the Garden State Parkway - two of the busiest toll roads in the United States. The NJTA is dedicated to the safe and efficient movement of people and goods along their toll roads. Every day, the Authority’s highways provide the safest, quickest, and most convenient routes for hundreds of commuters, truckers, and recreational travelers.

OUR MISSION

We are committed to constantly improving the safety, technology, and resiliency of our toll roadway systems through sound fiscal policy and maintaining an excellent state of good repair that promotes the connectedness of our customers across the state and region.

POSITION OBJECTIVE

Under the general direction of the Director, Community and Government Relations, the Manager of Branding and Marketing is responsible for leading the Authority’s marketing, branding, public outreach, commuter engagement, and strategic communication initiatives. This management role will oversee efforts to strengthen public awareness of Authority programs, initiatives, service and operational improvements while supporting positive engagement with commuters, communities, government stakeholders, and external partners. The Manager will lead branding, marketing and engagement strategies designed to improve public communication, customer experience, and community relations throughout the Authority.

RESPONSIBILITIES

• Manage and oversee Authority-wide marketing, branding, public outreach, and commuter engagement initiatives.
• Develop and implement strategic branding, marketing and communication campaigns supporting Authority programs, roadway initiatives, customer experience improvements, safety initiatives, and special events.
• Analyze travel experience, customer engagement, and communication practices utilized by other transportation agencies, toll authorities, and public sector organizations to identify innovative strategies and best practices.
• Lead community engagement and commuter advocacy efforts designed to strengthen relationships with roadway users, local communities, stakeholders, and public officials.
• Oversee development of branding materials, marketing collateral, social media messaging, promotional content and outreach campaigns consistent with Authority objectives and branding strategies.
• Coordinate public awareness initiatives related to construction projects, operational changes, traffic impacts, service improvements and Authority initiatives.
• Monitor commuter feedback, branding effectiveness, and transportation trends to evaluate effectiveness of outreach and marketing efforts, and recommend enhancements to the Director, Community and Government Relations.
• Collaborate with engineering and operations departments as well as others to support communication strategies and outreach initiatives that promote organizational goals and operational effectiveness.
• Support media relations initiatives and assist with the development of press materials, communication responses and public-facing messaging.
• Develop and maintain relationships with governmental agencies, community organizations, advocacy groups, media representatives and external stakeholders.
• Prepare executive level reports, presentations and recommendations regarding branding initiatives, marketing strategies, community engagement efforts and communication strategies.
• Perform related job duties as assigned.

This is not intended to be an exhaustive list of all responsibilities, duties, skills, or requirements for the job. Management reserves the right to require that other or different tasks be performed as assigned.

MINIMUM QUALIFICATIONS

• Bachelor’s Degree from an accredited college or university preferably in Marketing, Communications, Public Relations, Business Administration or related field.
• Minimum of seven (7) to ten (10) years of progressive experience in marketing, branding, public outreach, strategic communications, community affairs or related field.
• Demonstrated experience developing and managing branding initiatives, marketing campaigns, branding initiatives, public engagement efforts and strategic communication programs.
• Strong understanding of digital marketing, social media engagement, public communications and customer outreach strategies.
• Strong analytical and organizational skills with the ability to evaluate marketing effectiveness, commuter engagement trends and customer experience initiatives.
• Exceptional written and verbal communication skills with the ability to prepare executive correspondence, reports, presentations, and public-facing materials.
• Ability to manage multiple priorities, projects, vendors, and stakeholder relationships effectively.