Sales & Marketing Manager

Benefits

• Employee discounts
• Flexible schedule
• Opportunity for advancement

New Mom School is a community-centered program designed to support moms through pregnancy and the first year of motherhood. Our studios provide expert-led education, meaningful connection, and a welcoming space where moms can build their village.

We are looking for a warm, organized, and proactive Program Manager who thrives in a sales-focused role. This position plays a key role in growing the studio by managing incoming leads, enrolling new moms, coordinating events, maintaining community partnerships, and supporting social media engagement. The ideal candidate is highly responsive, detail-oriented, and comfortable guiding conversations that lead to enrollment.

Hours: Approximately 20 hours per week

Location: Hybrid (remote work with some in-studio responsibilities)

Key Responsibilities

Lead Follow-Up & Enrollment

• Respond promptly to new leads from Momence, website inquiries, social media messages, and referrals
• Follow up with prospective moms through calls, texts, and emails to answer questions and guide them toward enrollment
• Schedule and conduct studio tours or informational calls with interested moms
• Track and manage leads in the CRM to ensure timely and consistent follow-up
• Convert interested moms into enrolled participants in upcoming classes

Bumps & Bagels Event Coordination

• Manage logistics and registrations for Bumps & Bagels events
• Personally confirm attendance and follow up with registrants before the event
• Help host the event day-of, ensuring guests feel welcomed and supported
• Follow up with attendees after the event to answer questions and encourage enrollment
• Track attendance and conversion results to improve future events

Partner Outreach & Community Relationships

• Maintain consistent outreach to key referral partners including OB offices, pediatricians, therapists, doulas, and local providers
• Coordinate partner visits, drop-offs, and lunch-and-learn opportunities
• Track communication and follow up regularly to strengthen referral relationships
• Identify new local partnerships and community opportunities that support lead generation

Client Experience & Retention

• Maintain communication with enrolled moms to ensure a positive program experience
• Monitor attendance and proactively reach out if a mom misses sessions or needs support
• Encourage continued participation in additional programs when appropriate

Social Media Management

• Manage the studio’s Instagram account, including posting, stories, and engagement
• Respond to DMs and comments in a timely and professional manner
• Share upcoming classes, events, and community highlights
• Coordinate content using brand templates and guidance

Sales Tracking & Reporting

• Track weekly enrollment activity and progress toward monthly goals
• Monitor lead sources, conversions, and event performance
• Provide regular updates on sales pipeline and outreach efforts

Qualifications

• Strong communication and relationship-building skills
• Comfortable with sales conversations and guiding prospective clients toward enrollment
• Highly organized with strong attention to detail and follow-through
• Ability to manage multiple conversations and tasks simultaneously
• Experience with CRM tools, scheduling systems, or social media platforms preferred
• Passion for supporting new moms and building community

Compensation

Starting at $25/hour, with opportunities for quarterly bonuses!

Flexible work from home options available.