Digital Marketing Associate

The PES Digital Marketing Associate develops, supports and optimizes our organization's marketing programs. Duties for the digital marketing associate will include tracking campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing activities. Your creative thinking skills and strategies will be an essential part in driving our digital narrative, enhancing our organization's image, improving digital communication with clients, and encouraging business growth through effective campaigns.Digital Marketing Associate Responsibilities:Collaborating with the Marketing and Communications Manager to develop content strategy for all social media and email marketing channels that adheres to the PES Benefits brand standardWrites, edits and maintains content that attracts attention, generates interest and is easily shared on digital channels (content channels may include: social media, website, mobile app, newsletter, brand messaging and marketing collateral, with a heavy emphasis on social media and email marketing)Designs digital assets for use in social media campaigns, email marketing, brand-side marketing and client-side marketing projects utilizing Canva, Photoshop, InDesign, Illustrator, etc.Supporting and developing marketing initiatives.Research market trends and stay current on all social platforms ensuring maximum effectiveness and understandingCoordinating marketing events such as mailer campaigns.Developing and sourcing content for digital platforms.Manage company websites: optimize SEO, manage sites, write, manage and edit contentDigital Marketing Associate Requirements:Degree in marketing, communications, or equivalent. (required)Active on social media (especially LinkedIn) with knowledge of social media and content marketing best practicesOutstanding writing, brand messaging and consumer engagementHighly organized.Strong computer literacy.Project management experienceDetail oriented, highly organized with the ability to manage multiple deadlines efficientlyProficient in Adobe Creative Cloud, Microsoft Office Suite, and other job-related programs (Photoshop, InDesign, Illustrator)Prior experience in content management, creative writing, advertising conceptsSpanish fluencyCritical thinker with strong problem-solving and research proficiencies.Excellent communication and interpersonal skills; must be able to articulate ideas to creative agencies and marketing teamsHighly creative, motivated, resourceful, and self-directed with the ability to deliver under pressureExperience with email marketing platforms (Ortto, AutoPilot, MailChimp, SendGrid, etc.)Passion for creating compelling and engaging contentAbility to multi-task and work in a fast-paced team-oriented environmentSocial media metrics and analytics experienceExperience with WordPress and web designAbility to comprehend and interpret competitor strategies and consumer behavior.Ability to gather large amounts of data and convert it into meaningful analysis.Benefits:Generous paid time offHealth InsuranceDental InsuranceVision InsuranceLife InsuranceDisability InsuranceRetirement Plan with Employer MatchAdditional Compensation:BonusesPES provides equal employment opportunities to all employees and applicants for employment without regard to religion, race, color, sex, national origin, age, disability, or genetics. In addition to federal law requirements, PES complies with applicable state and local laws governing nondiscrimination.Job Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceEmployee discountFlexible spending accountHealth insuranceLife insurancePaid time offVision insuranceSchedule:Monday to FridayEducation:Bachelor's (Preferred)Experience:Digital Marketing: 1 year (Required)Adobe Creative Cloud: 1 year (Required)Language:Spanish (Required)Ability to Commute:Ridgefield Park, NJ 07660 (Required)Work Location: Hybrid remote in Ridgefield Park, NJ 07660Are you looking for more jobs nearby? Find your favorite jobs now by visiting our online jobs page.