Regional Trade Marketing Manager

Position Overview

Ste. Michelle Wine Estates (SMWE) is seeking a Regional Trade Marketing Manager for the Eastern U.S. region. This key role is responsible for developing and executing trade marketing strategies and activities that align with brand priorities and drive company growth. Based in a major metropolitan area, you will partner closely with Region Field Sales, National Accounts, Brand Marketing, and external partners to ensure initiatives are strategically planned, effectively executed, and compliant with brand standards and budget guidelines. You will serve as a vital liaison between Sales and Marketing, managing promotional activities and supporting national and regional programs to meet market and customer needs.

Compensation: $93,001.00 - $120,879.50/yr. based upon relevant experience.

Key Responsibilities

• Track and manage spend and ROI of regional or customer trade marketing activities; communicate results and insights.
• Collaborate with Sales to activate national brand programs with execution strategies tailored to regional needs.
• Lead and support the creation of regional promotions addressing market gaps and the unique needs of key customers.
• Provide strategic input during the concept and planning phases of brand programs, representing the sales perspective to ensure alignment and effectiveness.
• Identify, secure, and manage external partners to support regional activities while ensuring compliance with brand guidelines and budget constraints.
• Navigate contract negotiations and execution processes in alignment with company policies and compliance requirements.
• Oversee multiple concurrent promotions, including sponsorships, partnerships, point-of-sale (POS) production, agency coordination, and event venue management.
• Present national and regional brand/customer marketing plans to Sales teams and wholesalers, providing regular updates and coordinating execution details.
• Engage with Sales teams and wholesalers to assess market dynamics and customer needs; contribute to key presentations and meetings to advance brand and sales goals.
• Communicate regional promotion strategies and budget utilization to key internal partners for review and approval.

Required Qualifications

• Bachelor’s degree required.
• Valid Driver’s License required.
• Experience working both in a home office environment and in the sales field.
• Ability to operate a motor vehicle and travel as required.
• Occasional lifting and carrying of wine cases up to 45 pounds.
• Minimum of 5 years of professional experience, preferably in sales, promotion development, or within the consumer-packaged goods (CPG) industry.
• Proven ability to collaborate effectively within cross-functional teams.
• Strong multitasking, critical thinking, presentation, and leadership skills.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Self-motivated and accountable with the ability to work independently in both office and remote settings.
• Analytical skills are a plus and will be further developed in the role.
• History of responsible use of alcohol and conduct adhering to state and local regulatory requirements.

Benefits & Perks

• Health Care Coverage: Medical, dental, vision & prescription benefits (eligible on date of hire for full-time employees).
• Paid Vacation & Holidays
• 401(k) with Employer Match
• Employee Wine Discounts