Vice President of Marketing

Vice President of Marketing

East Windsor, NJ (Hybrid)

Our client, a fast‑growing consumer brand, is seeking a dynamic and strategic Vice President of Marketing to lead and scale their marketing function. This role is ideal for a hands‑on leader coming from a big box retail environment who has successfully built and executed high‑impact marketing strategies across multiple channels.

About the Role

The VP of Marketing will be responsible for driving brand growth, customer acquisition, and revenue through a mix of strategic leadership and hands‑on execution. This individual will play a key role in shaping the brand’s voice, optimizing performance marketing efforts, and leading creative direction across all channels—while also building and developing a high‑performing marketing team from the ground up or through periods of growth.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy to drive brand awareness and revenue growth
• Lead performance marketing initiatives across paid media channels, ensuring strong ROI and scalability
• Leverage social media, PR, and influencer marketing to expand reach and engagement
• Oversee creative strategy and execution, ensuring high‑quality, high‑performing content
• Evaluate and optimize agency partnerships and external vendors
• Analyze campaign performance and marketing data to drive continuous improvement
• Collaborate cross‑functionally with sales, product, and leadership teams to align marketing efforts with business objectives
• Build, scale, and mentor a high‑performing marketing team

Ideal Candidate Profile

• 8‑15+ years of progressive marketing experience, with a balance of strategy and hands‑on execution
• Required: Experience within a big box retail environment
• Proven success scaling a consumer brand across DTC, Amazon, and/or retail channels
• Demonstrated experience building and developing marketing teams, including hiring, structuring, and mentoring talent
• Deep expertise in performance marketing and paid media
• Strong understanding of content strategy and creative development, with the ability to guide and improve output
• Experience managing and optimizing agencies and external partners
• Highly analytical, results‑driven, and comfortable in a fast‑paced, "builder" environment
• Experience working with channel or distributor‑driven B2B models is a plus

Why This Opportunity?

• Opportunity to make a significant impact in a high‑growth environment
• High‑visibility role working closely with executive leadership
• Blend of strategic ownership and hands‑on execution

If you are qualified for the VP of Marketing role and would like to learn more, please - APPLY NOW!

Compensation & Benefits

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors, including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location, and other geographic considerations. The salary range for the role is noted in this posting. The individual may also be eligible for discretionary bonuses and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign‑born residents, and veterans to apply.

EEO Notice

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. Persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed, please contact [email protected].

Workplace discrimination is illegal.

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Vaco by Highspring respects your privacy and is committed to providing transparent notice of our policies. California residents may access Vaco by Highspring HR Notice; Virginia residents may access our state‑specific policies; residents of other states may access our policies; Canadian residents may access our policies in English and French; residents of countries governed by GDPR may access our policies.

Pay Transparency Notice

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors, including but not limited to the individual's skill sets, experience and training, licensure and certification requirements, office location, and other geographic considerations.