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B2B Product Marketing Manager
VirtualVocations
A company is looking for a Manager, B2B Product Marketing to join their B2B Growth Marketing Team.
Key Responsibilities
Manage new product features or enhancements and pilot programs
Coordinate with project management to ensure strategic initiatives stay on track for GTM launches and partnership activations
Monitor competitors and emerging healthcare trends, translating these into strategic briefs and battle cards
Assist in the development of B2B case studies that demonstrate ROI
Support the creation and maintenance of high-impact sales collateral for the Sales team
Required Qualifications
5-7 years of experience in B2B or B2B2C marketing, focusing on product marketing and sales enablement
Ability to consolidate qualitative data into clear, actionable insights
Exceptional organizational skills with a proactive problem-solving mentality
Experience in complex industries such as healthcare, FinTech, SaaS, or benefits
Strong storytelling skills to simplify complex concepts effectively
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