Digital Marketing Specialist

A company is looking for a Digital Marketing Specialist to manage and optimize digital campaigns.

Key Responsibilities

Develop, launch, and optimize end-to-end digital campaigns across multiple channels

Manage HubSpot content, workflows, and marketing automations for campaign execution

Analyze campaign performance and provide actionable insights for improvement

Required Qualifications

3+ years of experience in executing multi-channel, multi-tier B2B2C digital marketing campaigns

Experience in insurance, employee benefits, or association-based marketing is preferred

Proficiency in HubSpot and marketing automation platforms

Experience with CRM and analytics tools like Microsoft Dynamics, Power BI, or Tableau

Ability to collaborate cross-functionally and manage external partners or agencies