Marketing Operations Lead

VirtualVocations

A company is looking for a Marketing Operations Lead to manage their growth engine and optimize marketing systems.

Key Responsibilities

Oversee marketing automation and manage ABM platforms to enhance account identification and engagement

Ensure effective analytics and attribution through GA4 and support organic growth with SEO tools

Maintain lead scoring models and manage lead routing in Salesforce to optimize conversion processes

Required Qualifications

Deep knowledge of Salesforce as a central hub for reporting and lead flow

Extensive experience with major Marketing Automation Platforms, particularly Customer.io

Proven experience with GA4 configuration and analytics

5+ years in a technical marketing or revenue operations role

Hands-on experience with ABM platforms and SEO tooling is a plus

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