Welcome to FAIRWINDS Credit Union. We continue to be the one of the best companies to work for, simply because we hire the best and most passionate talent. We are proud to promote employees from within and provide a positive work/life balance.
We are seeking a detail-oriented and innovative Digital Marketing Specialist to join our team. In this role, you will be primarily responsible for creating, testing, and optimizing emails that drive engagement that align with our sales goals. You’ll leverage your technical skills and creativity to deliver high-quality, responsive emails that provide a consistent user experience across platforms along with supporting sales initiatives through other digital channels.
Position will qualify for hybrid schedule and compensation starts at $70,000 and is based on experience.
What will I be doing in this role?
- Design and code visually compelling, responsive emails that align with brand guidelines.
- Create graphics, layouts, and visuals that enhance engagement through various digital channels.
- Manage segmentation, testing protocols, and dynamic content to optimize sales effectiveness and adjusting as needed based on performance.
- Ensure email and creative compliance with accessibility standards, regulations, and best practices.
- Perform quality assurance to ensure consistent rendering across email clients, devices, and browsers.
- Collaborate with marketing and creative teams to support brand consistency and campaign objectives.
- Assist with Salesforce Marketing Cloud management, website, social channels and other digital channels.
What experience are you looking for?
- Strong design skills in typography, layout, and brand identity.
- Proven experience in email development and marketing.
- Advanced knowledge of HTML with a focus on responsive design.
- Proficiency in creative platforms (e.g., Adobe Creative Suite, Figma, etc.).
- Strong understanding of email compliance regulations and accessibility standards.
- Exceptional attention to detail and ability to manage multiple projects in a fast-paced environment.
- Excellent communication and collaboration skills.
Are there any preferred skills?
- Experience with dynamic and personalized email content.
- Experience with email marketing platforms such as Salesforce Marketing Cloud or similar.
- Familiarity with AMPscript, Litmus, and analytics tools is a plus.
Why is FAIRWINDS recognized as an employer of choice?
In addition to
11 paid holidays every year, we offer highly competitive benefits including:
- 85% employer paid medical, vision, and dental coverage
- 401(k) match at 6%
- Paid vacation and sick time that does not expire
- Wellness reimbursement – trade in unused sick time to pay for your gym membership!
- Tuition reimbursement
FAIRWINDS is an Equal Opportunity Employer.