SUMMARY:
AEW seeks a Vice President of Digital Strategy to develop and oversee its social media and digital marketing strategy. This role is highly collaborative and will work across the organization with multiple stakeholders to identify opportunities for growth and measure success. It will require creativity, strategic planning, financial acumen, strategic analysis, and influencer management.
JOB RESPONSIBILITIES
- Develop and implement a comprehensive digital strategy to raise the AEW’s profile and enhance audience engagement and commerce opportunities through its content and programming.
- Lead and coordinate digital product initiatives, such as website redesigns and the creation of new web features, XR experiences, and mobile applications, in collaboration with multiple internal and external stakeholders.
- Ideate and execute a dynamic digital content strategy for AEW by crafting engaging narratives and digital engagement opportunities in close collaboration with talent, sponsors, media partners, and other stakeholders.
- Oversee the successful execution of AEW’s digital content strategy, including web content, social media campaigns, video production, and interactive experiences, focusing on storytelling and brand reinforcement.
- Own all brand and company social media channels globally (including, but not limited to, Instagram, Facebook, X (formerly known as Twitter), TikTok, YouTube, Pinterest, Snapchat, and LinkedIn) while supporting additional global channels in targeted international markets.
- Protect the AEW brand—hold yourself and all global stakeholders accountable for adhering to brand standards, guidelines, and rules of engagement.
- Mentor and supervise digital/social media teams, as needed.
- Additional responsibilities as required
JOB REQUIREMENTS
- Editing experience with applications such as Avid, Final Cut Pro, and Adobe is considered a plus.
- A minimum of 6+ years of relevant marketing and communications experience in a complex consumer-facing organization.
- Strong experience in developing multifaceted content that has led to demonstrable business growth.
- Highly detail-oriented with superb organizational and time management skills.
- Enthusiasm regarding collaboration with other departments within the company.
- Able to prioritize and delegate effectively.
- Strategic problem-solver.
- Skilled in Microsoft Office (Word, Excel, PowerPoint) or Apple Keynote.
- Must be able to accommodate off-hours global calls and the real-time nature of social media.
- Valid Driver’s license required.
- Opportunity to work remotely.
- Some travel required (up to 40%).
ADDITIONAL INFORMATION
- Salary Range: $150,000 - $220,000
- Competitive health insurance plans (medical, dental, vision, LTD, and life insurance.)
- Employees are eligible to participate in company 401k after 6 months of employment; Match is 100% for the first 3%, 50% for the next 2%.
- 16 weeks of parental leave
- Flexible time-off policy
Applications are being accepted online only. Please do not call to apply for this position. Please provide complete information. An incomplete application may affect your consideration for this position. AEW is committed to a policy of equal employment opportunity and will not discriminate against an applicant on the basis of race, color, religion, creed, national origin, ancestry, sex, age, disability, veteran status, genetic information or any other legally recognized protected basis under federal, state or local laws, rules, or legal requirements. By submitting this application, you understand that you may be subject to a pre-employment drug test. You certify that the information in your application is true, correct and complete. You authorize AEW and its representatives to contact your prior and current employer and other references and all others for purposes of confirmation of the information you have provided. You understand your application is subject to, among other things, your eligibility to work in the United States. Any personal data (including any sensitive personal data) that you provide to AEW as part of the recruitment process and/or otherwise for potential employment may be held and processed for the purposes of your registration, application and potential selection and in connection with any subsequent employment or placement at AEW or any of its affiliates. That data may be retained and further processed for the purposes of matching your skills and qualifications to future positions, identifying you as a potential candidate for future positions, to inform you of future positions and analytics in respect of who applies for positions with AEW. If you are selected for the opportunity for which you apply, your personal data may be used for the purposes of entering into a relationship with AEW, including sending you correspondence or general information relating to the employment relationship. Your personal data may be disclosed to AEW affiliates and to third-party organizations providing services to AEW. Your personal data will be retained in accordance with AEW document retention policies and applicable laws.
