We’re seeking a senior influencer marketing manager who will lead Fiverr’s Influencer Marketing efforts globally. This person should have good experience leading impactful and innovative influencer marketing campaigns. They should be comfortable with data and have no problem proving the effectiveness of their work. This role combines strategy and execution, requiring someone comfortable collaborating with creators of all sizes. The ideal candidate will be interested in the future of work and be excited about how influencer marketing can help Fiverr change how the world works together.
The US base salary range for this full-time position is $135,000-$145,000. Our salary is to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, locations and other job-related qualifications, and alignment with market data. In addition to salary, this position may be eligible for bonus, equity and benefits.
This is a full-time hybrid position and requires candidates to work from Fiverr's office 3 times a week.
What am I going to do?:
- Define the overall influencer marketing strategy and build best practices to be executed by Fiverr, owning creative concepting, partner identification, negotiation, content development, campaign execution, and reporting
- Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management
- Engage on influencer content to drive brand awareness and drive business growth
- Measure and analyze the impact of influencer campaigns, with always-on optimizations, ensuring there is a close connection to business performance and priorities
- Improve measurement and program benchmarks for best-in-class campaign performance and industry standards; leverage platforms to measure campaign success and provide data-backed recommendations for optimization
- Collaborate closely with Brand, PR, Social, Media, Data, Creative teams to seamlessly implement a fully integrated influencer strategy
- Manage and operationalize influencer agency partners to deliver best in class partner recommendations, creative concepts, efficient negotiations and campaign execution and reporting
- Allocate budgets effectively to support key brand moments and ensure connection and impact to business objectives
- Have strong foundation paid social knowledge to partner with Social and Media to share creative insights and partner on amplification recommendations
- Work closely with Organic Social team to integrate influencer and creator content into larger calendar and strategy to support the omnichannel marketing calendar
- Track emerging organic social trends and identify new, innovative ways to evolve influencer strategy, grow the audience and drive meaningful conversations
Requirements:
- Bachelor's Degree or equivalent
- 5-7 years of experience successfully building, operating, and scaling an influencer marketing function
- Experience in Influencer marketing, social media marketing, community management, and communications
- Strong knowledge of the social/digital landscape and the unique strategies across platforms - with expertise in organic, paid, and affiliate influencer marketing
- Experience using third-party influencer marketplace and performance platforms
- Experience working cross-functionally with Marketing teams
Equal opportunities:
At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.
