Must live in South Florida to be considered for position. Please do not apply if out of state.
Who We Are:
Happy V is one of sunny South Florida's fastest-growing e-commerce wellness brands. Founded in 2019 by necessity, our goal is to provide women with effective, high-quality, easy-to-use wellness products along with informational content that covers the A-Z's of feminine health.
The Happy V team is tight-knit, creative, high-performing, and collaborative. Our work environment is an inspiring space where you can thrive as a result. As a young company, there is a massive opportunity for career growth as Happy V continues to expand at a fast pace.… If you're up for the challenge, you should definitely keep reading.
What We're Looking For:
As the Influencer Marketing Coordinator, you'll be responsible for sourcing Influencers, User-Generated Content (UGC) creators, and Affiliates while also playing a key role in managing and nurturing our external partnerships. The ideal candidate will have a creative mindset, be seasoned with influencers, UGC, and affiliate marketing, and enjoy working with influencers to drive brand awareness.
What You’ll Be Doing:
- Work alongside the Influencer Marketing Coordinator to source, onboard, and manage influencers, UGC creators, affiliates, and external relationships/partnerships.
- Responsible for sourcing and building relationships with influencers, content creators, and affiliates, ideating user-generated content surrounding current trends, managing a creator database, and reporting on the success of different campaigns and initiatives.
- Manage and grow Happy V’s existing Affiliate Marketing Program.
- Develop, optimize, and implement an Affiliate Marketing program leveraging ShareASale and Refersion.
- Support with Influencer and UGC creator strategy including, but not limited to, building briefs, pitching influencers, contract signing, and content delivery management.
- Collaborate with the marketing team to develop UGC and influencer collaboration strategies that drive brand awareness and engagement.
- Stay updated with social media trends and adapt Influencer and UGC strategies accordingly to stay relevant.
- Identify and establish partnerships with potential influencers, UGC creators, and affiliates relevant to the brand.
- Develop innovative Affiliate and Influencer strategies for new social and digital platforms with an emphasis on Instagram, TikTok, and YouTube.
- Partner with social and creative teams to support and ideate influencer content.
- Activate influencer channels to help support seasonal brand and product campaigns.
- Leverage a clear understanding of the various creator tiers and their respective goals/KPIs.
- Report to leadership on influencer analytics referencing Tribe Dynamics.
- Work collaboratively with the fulfillment team to successfully execute PR, Influencer, UGC Creators, Affiliate, and Industry Expert mailers.
- Coordinate influencer giftings and mailings in partnership with external agencies.
- Order boxes, tissue paper, swag, products, and anything necessary to support Happy V’s activations and initiatives.
- Support with administrative tasks, including scheduling calls, list building, influencer marketing calendar management, etc.
- Coordinate with the marketing team to execute successful events and activations to shine a light on Happy V.
- Additional tasks to support the Marketing team as needed.
Qualifications:
- 3+ years of experience in influencer relations, marketing, and/or talent management
- Experience working in a fast-paced, entrepreneurial team environment
- Ability to respond quickly to changing priorities
- Excellent verbal communication skills and high attention to detail
- Organized and able to manage multiple initiatives and lines of communication.
- Experience with platforms Refersion, Tribe Dynamics, and ShareASale
- Demonstrate experience utilizing data to drive actionable insights to develop marketing strategies and plans
- Experience building and scaling brand affiliate and influencer programs
- Experience with internal tools used to source and manage relationships
- Familiarity with data-keeping and the use of tools such as Google Analytics, Google Sheets, and more
- Proven ability to meet deadlines and work on multiple projects simultaneously
Personal:
- Excellent interpersonal and relationship-building skills
- An excitement for influencer trends and an interest in testing and iterating to stay up with new digital trends
- An interest in feminine wellness
- A forward-thinking, positive can-do attitude
Benefits:
- Medical, Dental & Vision insurance
- 10 PTO days + 12 paid holidays
- Bi-Annual Performance Reviews
- WFH + Health and Wellness stipend
- Health and wellness stipend
- Continued education reimbursement
- Meals provided (in-office)
- Monthly Supplement Wellness Products Provided
