We are Worthy & CIRCA Jewels. Our combined businesses are here to remake the world of pre-owned luxury jewelry. We use our expertise, technology and connections to get jewelry sellers the absolute most for their jewelry. We are passionate about quality, sustainability, and the valuation of finely crafted jewels.
We are a group of people that are not only passionate about our work but about each other and our customers. Our flat hierarchy and organizational structure create an open environment where all feel comfortable to voice ideas, and we love the smart, creative minds of people who take pride in what they do.
The Senior Growth Marketing Manager will play an instrumental role in unlocking our next chapter of growth. Building on a foundation anchored in ROI-driven performance marketing, they will elevate capabilities to accelerate the acquisition and retention of sellers in our complex funnel.
What You’ll Do
- Performance Marketing: Manage paid online and offline channels to maximize ROI, working with media platforms such as Google, Meta, TV, and radio.
- Data Analytics & Reporting: Utilize data to monitor performance, customer behavior, and sales trends, providing actionable insights and adjusting strategies as needed.
- Data-Driven Decision Making: Utilize analytics tools (Google Analytics, Looker, Tableau, etc.) to monitor campaign performance, generate insights, and make informed decisions to drive growth.
- Create reports communicating performance results to the CEO
- Continuously monitor campaign performance, conduct in-depth analysis, and leverage insights to refine strategies, identify opportunities for improvement, and drive optimization.
- Develop and implement a comprehensive paid media strategy to drive customer acquisition and revenue growth.
- Identify target audience segments and design tailored campaigns to maximize ROI.
- Manage a multi-million yearly budget allocated for direct-response paid media campaigns effectively and efficiently.
- Conduct thorough analysis to allocate budget across platforms, channels, and campaigns for optimal results.
- Monitor and report on budget utilization, ensuring compliance with financial objectives.
- Ensure that all content aligns with our brand voice, values, and marketing objectives
- Collaborate with internal stakeholders to align marketing strategies with overall business objectives
Who You Are
- Strategic thinker, capable of conceptualizing, developing and articulating strategic vision and influencing an organization to move toward that vision
- Proven track record of delivering results in a dynamic, high-growth environment
- Drives toward goals, takes initiative and ownership of their channel’s results
- A strong, and kind communicator with professional direct verbal & written skills
- Ability to work cross functionally with different teams and company stakeholders
- Highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts
- Self-motivated and results-oriented, strategic thinker with an ability and desire to learn, grow, and create
What You Have
- BA in a relevant field; MBA in Marketing or Strategic Management strongly preferred
- 7+ years experience with hands on campaign creation, execution, and management with proven success in digital & performance marketing including marketing analytics
- Strong analytical capabilities, coupled with a creative flair to balance data with innovation
- Outstanding communication skills to rally teams and present compelling strategies to stakeholders
- Located within commuting distance to our Midtown Manhattan office (must be in NYC 3+ days/week)
What We’ll Give You
- A supportive, inclusive culture in an organization that values your contributions
- Opportunities for personal and professional growth through work experience and mentorship
- An attractive and equitable compensation package, including salary and stock options
- A generous benefits program featuring generous PTO, comprehensive medical, dental, vision and other health benefits
- 401K plan, commuter program, learning & development resources, health & wellness perks (i.e. free therapy sessions, discounted pet insurance)
