We are seeking a highly skilled and experienced Marketing Specialist to The Office of the Chief of Public Affairs. (OCPA) is responsible for fulfilling the DOD’S obligation to keep the American people and the DOD informed and helps to establish the conditions that lead to confidence in America's Army and its readiness to conduct operations in peacetime, conflict, and war. DOD Public Affairs is comprised of Soldiers and Officers adept at planning and executing a commander’s communication strategy through corporate communication, media and stakeholder engagements, and community outreach activities directed toward external and internal publics with interest in the Department of Defense
- Bachelors Degree
- 5+ Years experience in strategic/tactical/media communications
- Focuses on communication and media marketing, Including weekend coverage.
Responsibilities
A
Marketing Specialist in a public affairs office for the US Army plays a crucial role in shaping and communicating the Army's image and messages to the public. Here are some key responsibilities and tasks associated with this role:
- Content Creation and Management :
- Develop and manage content for various platforms, including social media, websites, and print materials.
- Write press releases, articles, and feature stories that highlight the Army's missions, achievements, and events [1] .
- Media Relations :
- Establish and maintain relationships with media outlets.
- Coordinate and facilitate media interviews and press conferences.
- Prepare and distribute media kits and press materials [2] .
- Strategic Communication :
- Plan and execute marketing campaigns to promote the Army's initiatives and programs.
- Conduct market research to understand public perception and identify communication opportunities.
- Develop and implement communication strategies to enhance the Army's public image [1] .
- Event Coordination :
- Organize and manage public events, such as community outreach programs, open houses, and ceremonies.
- Ensure events align with the Army's branding and communication goals [2] .
- Digital Marketing :
- Manage the Army's social media presence, including creating and scheduling posts, monitoring engagement, and responding to public inquiries.
- Utilize digital marketing tools and analytics to measure the effectiveness of campaigns and adjust strategies accordingly [1] .
- Internal Communication :
- Collaborate with internal departments to ensure consistent messaging and branding.
- Provide communication support for internal events and initiatives [2] .
This role requires strong communication skills, creativity, and the ability to work under pressure. It's a dynamic position that offers the opportunity to make a significant impact on how the public perceives the US Army.
Is there a specific aspect of this role you're particularly interested in?
