Marketing Associate
Fairport, NY
JK Executive Strategies has partnered exclusively with a global leader in the design, development, manufacturing, and commercialization of complex measurement technology solutions for a Marketing Associate. Our client offers cutting-edge technology and comprehensive imaging and measurement solutions to a wide variety of critical applications in energy, defense, and research to customers worldwide. In this newly created role, the Marketing Associate will be responsible for the vision and execution of the company’s overall marketing strategy.
Position Description/Overview
Are you a dynamic, results-driven professional with a passion for crafting impactful marketing strategies? Our client is seeking an innovative Marketing Associate to lead and elevate their brand to new heights. In this role, you will be at the helm of planning, executing, and analyzing campaigns that captivate our client’s audience, drive engagement, and deliver measurable success.
This person will be a dynamic leader who is excited to roll up their sleeves and collaboratively work to drive brand awareness, revenue growth, and market impact. This position is an individual contributor role with the opportunity to drive marketing initiatives with the sales, business development, and external consulting teams.
The Marketing Associate will be responsible for collaboratively creating their supply marketing strategy across multiple lines of business, lead the planning and execution for all their marketing campaigns and tradeshows, and lead brand clarity and awareness both internally and externally.
Responsibilities
- Proactively seek out new tactics, media, and technologies to ensure that the company is at the forefront of marketing relevance for their respective industries.
- Collaborate with internal partners and external agencies (as needed) to execute brand strategy.
- Coordinates periodic sales programs and promotions based on merchandising trends.
- Compiles materials and coordinates activities related to special events such as trade shows, or anticipated product releases.
- Coordinates activities in various departments to ensure advertising and sales programs reach targeted customers in a timely and effective manner.
- Manage all social media messaging as part of a marketing strategy to promote brand awareness and engage new and existing customers through targeted campaigns.
- Develops and maintains files related to sales programs, weekly ads, and marketing and special event communications; ensures they are available for future reference.
- Confers with vendors and brokers regarding the customer response to promotional programs and general market conditions.
- Oversees printing and production of advertising and sales materials.
- Performs other related duties as assigned.
Qualifications:
- Bachelor’s degree in marketing or business preferred, MBA a plus
- 3+ years’ experience in marketing, advertising, or related field
- Superior verbal and written communication skills that may include public speaking and presentations.
- Experience in the design and implementation of successful marketing campaigns.
- Proficient in Microsoft Office Suite or related software.
- Extremely creative and inventive.
- Social media experience with working knowledge of traditional and digital marketing tools
- Ability to compile, analyze, and communicate data.
- Ability to remain organized and detail oriented in a fast-paced environment.
- Excellent interpersonal skills
- Knowledge of SalesForce and HubSpot a plus.
- Experience in measurement technology solutions and ballistics a plus
Salary Range
$60-70k
JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.
