Company Overview
Founded in 2017 by a successful entrepreneur and avid business and family traveler, Ultimate Toys was developed to create a solution for the market need of functionality and utility for different use cases. The father and son leadership team of Gary and Josh Green grew the business into the ultimate solution. Ultimate Toys' luxury conversion vehicles and teardrop trailers are designed to facilitate premium excursion experiences and transform the way people interact and experience luxury road travel. Ultimate Toys' multi-functional floor plans and designs are brimming with high-end amenities and features that allow for almost any purpose: family vacations, tailgating, a night out on the town, a mobile office, or for entertaining business clients. The Company's products are proudly offered at competitive wholesale prices direct to the consumer, and through a nationwide network of dealers.
Objectives
- Own strategy for increasing web traffic to digital showroom and inbound lead gen, maintaining efficient CPLs, leveraging channels such as SEO, PPC, display, and 3rd-party listings - expand channel strategy across other cost-efficient lead gen channels
- Own and optimize the overall customer journey mapping, including CRM, customer data, and CRO
- Optimize website from a creative, content and experiential standpoint to create a one-of-a-kind digital shopping/buying experience (i.e. Tesla's as a north star)
- Partner closely with sales regarding client insights, lead quality reviews, and driving leads to the contact form
- Coordinate new product launches and surrounding marketing activities
Skills/Channels
- Deep understanding of digital marketing and advertising channels i.e. SEO, PPC, and display advertising, as well as affiliates and partnerships
- Ideally some experience in consumer autos/RVs or tangential industries, experience in high-consideration/luxury consumer products is a must
- Highly familiar with ecommerce and digital sales environments, ability to build/enhance a digital brand and footprint
- ROI, data-driven, ability to set and track KPIs, and employ a test and learn framework to achieve fast results (understanding user flows, drop-offs, etc.)
- Experience managing CRM and Marketing Automation systems
- Tactical, scrappy, entrepreneurial mindset
