Day to Day
An employer in the mortgage/real estate industry is seeking a Regional Marketing Coordinator to join their team. The ideal candidate will be crucial in supporting the company's Retail Marketing functions across the Florida region. This position emphasizes hands-on assistance, training, and content creation for Loan Officers to increase market share and system adoption.
Some responsibilities of the Regional Marketing Coordinator will include but are not limited to:
- Act as a boots-on-the-ground resource for regional social media marketing, creating and posting engaging content.
- Provide training and coaching to loan officers (LOs) on CRM and marketing platforms.
- Design and create various marketing materials, including print ads and social media graphics.
- Offer ongoing CRM and platform support via marketing tips, videos, and communication through ticketing systems.
- Assist with compliance reviews and approval of marketing content to ensure adherence to brand standards.
- Help coordinate regional events, including trade shows and sales rallies while advising LOs on self-management of events.
- Gather user feedback to help enhance marketing platforms and provide administrative support for marketing systems.
Location/Travel:
- Remote position based in Florida.
- Travel required approximately once a month (1-2 days) to branches within a 2-hour driving distance.
Schedule:
- Monday - Friday
- Flexible working hours may apply based on event schedules and regional needs.
Training:
- Comprehensive training on CRM and marketing communication platforms will be provided, along with ongoing coaching for loan officers.
Important to Note:
- This role requires a strong focus on hands-on support and collaboration with loan officers and marketing teams, making effective communication and customer service crucial.
Company/Position Highlights:
- Engage directly with marketing initiatives that impact market share and brand presence in the region.
This is an extremely stable and large mortgage organization! Recently, they originated $6.5 billion in new home loans, up 69% from the previous quarter. That's compared to only a 14% increase for the industry, based on MBA estimates. This shows that their relentless focus on providing a better customer-for-life experience, more programs, tools, and technology for their loan officers, and a culture that welcomes new teams to their platform is working and increasing their market share. Additionally, their servicing portfolio grew in the quarter to more than $89 billion, and they generated net income of $37.6 million. All this growth means they have an even greater responsibility to continue delivering on their promises in the months and years ahead. YOU DON'T WANT TO MISS THIS OPPORTUNITY!
REQUIRED SKILLS AND EXPERIENCE
- Bachelor's degree in business administration, marketing, or related field preferred; 1+ years of recent marketing experience or 2+ years without a degree.
- Proficiency in Adobe Creative Suite and Canva -- Design background and experience
- Strong understanding of social media best practices -- specifically LinkedIn, Facebook, Instagram (other platforms are a plus)
- A portfolio showcasing design work is highly desirable.
NICE TO HAVE SKILLS AND EXPERIENCE
- Prior experience in the mortgage or real estate industry preferred, OR experience working in a highly regulated industry
- Experience running and coaching Loan Officers on event coordination and planning, particularly for trade shows and educational events.
