What we are Looking for
An experienced strategist with brilliant storytelling capabilities, who can make the complex simple, write exciting creative briefs with an interesting perspective, unlock growth for our clients, and set up the conditions for creative excellence in creator advertising.
They'll demonstrate their leadership and commercial understanding by being a brand guardian on key clients, leading on pitches, and building relationships with key stakeholders in our US team.
What you will be doing
- You will take strategic ownership of campaigns from briefing stage to post-campaign analysis.
- You will be dissecting briefs and identifying needs of clients, conducting full landscape analysis, understanding the consumer and the cultural impact of creators.
- You will be contributing to thought leadership initiatives and ensuring BDB is on the leading edge of the evolving creator economy.
Skills and Attributes
Interrogates client briefs to identify opportunities, set expectations, and provide clarity on objectives and KPIs
Being deeply curious about consumer behavior with the ability to connect qualitative and quantitative research to build strategic recommendations
Show the reality of how people are behaving and create work to meet that
Create the conditions for good work to happen (creative, media, casting)
Ensures effective work through seeing that other teams' work aligns with our's and that rigour is maintained to keep all teams accountable for eventual outputs and results
Builds brilliant responses to briefs that have creative thinking, strategic clarity, and clear executional guidance, focusing on brevity, relevance and ingenuity
Strong commercial knowledge of how strategy is sold to clients and build the case for the work to be sold in.
About Billion Dollar Boy
Billion Dollar Boy (BDB) is the global creative agency for the influencer age, with offices in London, New York and New Orleans. BDB harnesses the exceptional creativity of global content creators and connects them with the world’s most creative brands to deliver first-class influencer marketing campaigns. We were founded to specialise in influencer marketing, we view it as a discipline, not an add-on.
We are a Financial Times 1000 Fastest Growing Company & AdWeek Fastest Growing Agency, and in 2021 BDB campaigns won Webby Awards, Influencer Marketing Awards and Shorty Awards. Our clients include PepsiCo, L'Oreal, Shiseido, Heineken, Zalando and Campari Group. Working with vastly different brands and their audiences keeps us smart, nimble and (dare we say it) ahead of the competition.
Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business as we know it.
Our Culture
Billion Dollar Boy is a hyper-caffeinated transatlantic creative agency with 100+ employees and counting in London, New York and New Orleans. We are actively creating campaigns across 7 continents with top brands spanning categories of beauty, fashion, lifestyle, consumer goods, food and beverage and automotive. We are harnessing the power of influencers to win hearts, catch eyes and reinvent advertising as we know it.
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference. Outside working hours we enjoy regular socials, team lunches and team building.
Our Values
- Collaboration is key
- Creative to the core
- Quality at scale
- Integrity & Inclusion is everything
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.
Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.
When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:
- Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
- Not discriminate unlawfully against any person;
- Select the best person for the job in terms of qualifications and abilities.
This sets out our approach to equal opportunities and the avoidance of discrimination at work.
