Social Media Coordinator
Position Summary:
We are seeking a creative and highly organized Social Media Coordinator to join our dynamic marketing team. This role will report to the Social Media Manager and will be responsible for assisting in the execution of paid and organic social media strategies including community engagement and content creation. The ideal candidate is social-savvy, detail-oriented, and passionate about building relationships with our online audience while delivering results.
Key Responsibilities:
Community Management:
- Monitor, engage, and respond to comments, messages, and mentions across all social platforms, fostering meaningful interactions and relationships with our audience.
- Assist with community insight tracking process, ensuring that cross-functional stakeholders are aware of applicable insights
- Actively listen to our community, surfacing insights, trends, and customer feedback to improve our social strategies and products.
Paid Social Support:
- Assist in executing paid social media campaigns across platforms like Instagram, TikTok, Facebook, and Pinterest.
- Collaborate with influencers and UGC creators to develop creative assets.
- Assist with reporting analysis and campaign optimization
- Stay up to date on paid social trends, algorithm changes, and best practices to help grow brand visibility.
Content Creation:
- Assist with developing social content creation and strategy, with a focus on telling Not Your Mother’s brand story through compelling creative and messaging across TikTok and Instagram.
- Create engaging, on-brand content for organic social channels, including static posts, videos, and stories.
- Execute a consistent posting schedule to ensure timely and relevant updates across all platforms.
- Assist with tracking and analyzing key performance metrics to evaluate the effectiveness of content, leveraging for further optimization
- Stay on top of emerging trends and viral content to keep Not Your Mother’s culturally relevant.
Qualifications:
- 1-3 years of experience in social media, digital marketing, or a related role (beauty industry experience is a plus).
- Exceptional written and verbal communication skills.
- Strong understanding of social platforms (Instagram, TikTok, Pinterest, Facebook, etc.) and social media metrics.
- Experience with photo/video editing tools such as Adobe Photoshop, Canva, and/or CapCut.
- Analytical mindset with the ability to interpret performance metrics and make data-driven decisions.
- A creative thinker who thrives in a fast-paced, team-oriented environment.
