At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.
Position Overview
The Global Brand Marketing Manager works closely with the VP of Global Brand Marketing to shape the global marketing strategy, manage the marketing calendar, and oversee go-to-market execution.
This includes leading the go-to-market process, collaborating cross-functionally to create cohesive, integrated marketing plans that drive growth and align with the overall brand strategy.
This role is pivotal in unifying how the brand shows up and establishing a robust working process to develop our go-to-market plans. This position requires someone with strong interpersonal skills, an entrepreneurial spirit, and the ability to balance strategic thinking with meticulous attention to detail. The ideal candidate will have a love for learning science, the professional stylist universe and its strategic role in the K18 community.
Responsibilities - Marketing Calendar and brand strategy
- Work closely with VP, Global Brand Marketing to calendarize all innovation and commercial moments into a cohesive and strategic plan that drives the brand's key objectives
- Own all documents related to the tracking of the marketing calendar, managing cross functional communication and alignment
- Go To Market
- Oversee the GTM process for all marketing activities including campaign ideation, timeline management and cross functional alignment
- Develop and brief creative partners on campaigns and work closely with cross functional partners to support the briefing of activation assets
- Maintain all go to market tracking documents including but not limited to asset checklists, timelines, overview presentations and recaps
- Lead campaign post mortems, gathering insights to impact future campaign development
- Work closely with partners, including Creative Operations, to develop and track timelines for briefing, tracking deliverables and execution
- Develop a meeting cadence for the GTM process that includes alignment with key stakeholders, briefing moments, sharing across brand and up to senior leadership
- Consumer Insights
- Lead relevant market research for calendar and go to market planning including surveys, salon visits, phone calls with KOLs, and brand studies
- Monitor industry trends, the competitive landscape, and promotional activities, establishing a system to track and maintain these insights to generate recommendations that inform our calendar and go-to-market strategies
- Work with Unilever Prestige consumer insights teams to develop plans for studies and communicate all relevant findings to K18
- Brand Marketing Initiatives
- Support all global brand marketing initiatives including but not limited to building presentations, brand and marketing analysis, coordinating shipments, briefing assets and presenting to senior leadership
Qualifications
- 5+ years experience working within a global capacity for a CPG brand
- Experience in beauty marketing, with experience with professional stylists a plus
- Previous experience managing the go-to-market process including campaign strategy development, cross functional alignment and creative briefing
- Natural storyteller who understands the brand DNA, voice, and aesthetics
- A "people person," skilled at building and nurturing relationships, and balancing many priorities
- A genuine passion for the brand, mission, customer, and products
- Strategic and innovative thinker
- Self-starter and team player
- Minimum Education level bachelor's degree
- Ability to work in a remote/home office and ability to travel for offsite events. Travel up to 5-10%.
Salary: $90,000
This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, and if the location of the job changes.
EEO Statement
K18 is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For more information, please see Know Your Rights: Workplace Discrimination is Illegal.
If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at recruiting@k18hair.com.
Privacy
K18 takes your privacy seriously. For more information please review our general Privacy Notice.
