Job Overview
We are in search of a motivated and proficient SEO Content Contractor to enhance our dynamic team. In this pivotal role, you will contribute significantly to our digital marketing strategy by crafting and implementing effective SEO-optimized content. Your expertise will be essential in boosting the visibility of both our internal initiatives and client marketing endeavors, driving tangible results across various projects.
Key Responsibilities
- Content Creation: Design and implement compelling, SEO-focused content aimed at specific target audiences. You will be tasked with producing 15-20 pieces of keyword-rich content across diverse industries and topics, ensuring each piece delivers substantial value.
- Keyword Research: Execute comprehensive keyword analysis to shape our content strategy, targeting high-traffic keywords for optimal search engine performance.
- Content Optimization: Publish and refine articles on our CMS platform and social media outlets, adhering to industry benchmarks. Enhance current copy, landing pages, and metadata to maximize organic reach and improve conversion rates.
- Editing Oversight: Oversee the review process of SEO content generated by team members, ensuring alignment with established best practices for search engine optimization.
- Performance Reporting: Assess data from tools such as Google Analytics and Google Search Console. Provide insights and articulate the outcomes of optimizations and initiatives, recommending actionable next steps based on findings.
- SEO Content Strategy Development: Formulate tailored SEO content strategies and present proactive recommendations to clients, considering their specific objectives and hurdles. Prioritize projects based on their potential impact and ease of implementation.
- Timelines and Deliverables: Set timelines for critical deliverables and delegate tasks to team members to ensure adherence to deadlines.
- Cross-Team Collaboration: Collaborate closely with web, paid media, and creative teams to deliver projects on time and maintain a unified digital strategy.
- Account Monitoring: Track monthly retainer and project expenditures to guarantee clients maximize value while remaining within budget.
Required Skills
- Fundamental understanding of SEO principles relevant to content marketing.
- Proficiency in analytics tools such as Google Analytics, Google Search Console, and SEMRush.
- Strong creative writing abilities, emphasizing SEO best practices, critical analysis, and editing.
- Familiarity with local search optimization techniques.
- Basic knowledge of HTML in the context of SEO.
- Experience applying foundational SEO recommendations within a WordPress environment.
- Capability to implement best practices across various social media channels (Facebook, Twitter, Instagram, YouTube, etc.).
- Exceptional analytical, organizational, project management, and time management capabilities.
- Strong attention to detail and proficiency in managing multiple clients and deadlines concurrently.
Qualifications
- A Bachelor's Degree in relevant fields such as English, Journalism, Communication, Marketing, or a similar discipline.
- A minimum of 3 years of experience in writing for digital platforms.
Career Growth Opportunities
This role provides avenues for continuous professional development in the evolving landscape of SEO and content marketing. You will have opportunities to refine your skills and support the training of junior staff, enhancing your professional expertise.
Company Culture And Values
We pride ourselves on cultivating a diverse and inclusive workplace. Each new addition to our team enriches our collective perspective and fosters a collaborative environment.
Compensation And Benefits
We offer a competitive compensation package along with opportunities for professional growth, flexible working arrangements, and a supportive team atmosphere.
Employment Type: Full-Time
