Director of Brand Strategy - New York City or San Diego (2 days/week onsite)
$150k - $200k - total compensation
About our client:
Fast-growing e-commerce company specializing in premium apparel.
Role Overview:
Leading brand strategy and creative vision for a growing e-commerce apparel brand. This role combines strategic thinking with creative leadership, working across Product, Content, and Creative teams.
Key Responsibilities:
- Drive creative vision and brand storytelling
- Develop and execute creative campaigns aligned with business goals
- Lead creation of brand guidelines and content strategy
- Partner with marketing, web, and product teams
- Track and analyze campaign performance metrics
- Manage creative team and agency partnerships
Requirements:
- Must have at least 5 years of experience in a leadership role implementing brand strategy
- Successful history at a brand where you had a significant impact (best in class brand building)
- Plus, if you have experience with unisex or building brands around male and female gender
- Experience with design tools (Adobe Suite, Figma)
- Track record of scaling brand identities
- Data-driven decision-making ability
- Project management expertise
- Retail experience is a plus
