About US: Rookline is a golf apparel brand created by the golf-obsessed for the golf-obsessed. We’re not a lifestyle brand. We’re not here to help people figure out who they want to be. We exist for one simple reason: To help more people fall in love with a sport that is challenging, humbling, and full of important life lessons – including how to adjust on the fly and under pressure. We make clothing that is worthy of the game. Functional, beautiful, unfussy, and as dependable as a do-it-all gap wedge. Moreover, we’re introducing functional innovations through our apparel that will give avid golfers an edge- on the course, on the range, in the gym, and in between rounds.
About the role: This is an exciting time to join Rookline as we grow! We’re looking for a customer-obsessed Marketing Manager who is excited to wear a lot of hats as we build out our marketing function. You will be the first dedicated marketing hire, and you will own all parts of marketing — from demand generation, to brand marketing, to product marketing, and beyond. This role combines both strategic vision with hands-on execution, giving you the opportunity to both shape and execute on the marketing strategy.
Key Responsibilities:
- Own Marketing Strategy and Budget: Develop and execute a scalable DTC and Green Grass marketing strategy focused on demand generation and product adoption while optimizing resource allocation for maximum impact.
- Lead Demand Generation: Create and implement multi-channel campaigns and grow our self-serve functionality by increasing website traffic and conversions.
- Build and Nurture Community: Create a thriving user and industry ecosystem through compelling content, forums, events, and strategic partnerships to boost engagement and advocacy.
- Create and execute a content and social media strategy: Share engaging educational material—including case studies, tutorials, webinars, and thought leadership content—to drive user success, product adoption, and demand generation.
- Drive Brand and Product Marketing: Define and evolve brand identity, messaging, and lead marketing strategy for product launches.
- Measure and Optimize Performance: Establish KPIs, track ROI, and use data-driven insights to continuously improve marketing strategies and resource efficiency.
- Photoshoot management and creative direction: Own the planning, calendarization, and execution of photoshoots, managing timelines, budgets, and production teams; Collaborate with creative and product teams to develop compelling visual content that aligns with each brand’s identity; Integrate photoshoot assets seamlessly across marketing campaigns, websites, and social media.
- Digital marketing excellence: Lead performance marketing initiatives, including paid search, paid social, SEO, affiliate marketing, and programmatic advertising; Manage relationships with digital marketing agencies, ensuring strong ROI and measurable outcomes; Analyze campaign performance to optimize strategies and drive customer acquisition and retention.
- PR, Partnerships, and Ambassadors: Manage PR efforts to enhance brand visibility and reputation, coordinating with external agencies and internal teams; Cultivate strategic partnerships and ambassador programs that authentically represent the brands’ values and resonate with target audiences. Drive initiatives to engage key influencers and media contacts, amplifying reach and relevance.
- Social media, CRM, and Email/SMS Marketing: Oversee social media strategy, driving growth, engagement, and community building across platforms; Lead CRM efforts, including email and SMS marketing, to create personalized, data-driven customer journeys; Develop campaigns to grow the subscriber base, enhance retention, and increase customer lifetime value.
- Team and Calendar Management: Develop and manage a comprehensive marketing calendar across all rev streams (DTC, Green Grass), aligning campaigns, photoshoots, product launches, and partnerships; Lead and mentor a high-performing team across PR, digital marketing, creative, and CRM functions; Ensure flawless execution of projects, maintaining a focus on quality and timeliness.
- Work Cross-functionally: Collaborate closely and share learnings with Design, Production and all 3rd party platforms.
Who you are:
The thought of working for a startup does not scare you, it excites you.
You are a driven creative with a knowledge base fueled by passion for all things related to apparel design. You keep your finger on the pulse for what is happening in the market and understand where there are opportunities to differentiate. You take immense pride in your work but are always receptive to feedback. You are meticulous with your BOMs and approval process to ensure the brand vision is executed in production.
You listen and are not afraid to ask questions or speak your mind. You have leadership qualities and understand the dynamics of working with a team in a fast-paced environment. You expect a lot from your teammates, and in turn, you are willing to go the extra mile wherever it is needed to support them. You are an excellent communicator who can effectively work with upper management as needed to keep all big picture brand goals on track.
You are a good fit for this role if….
- You have a bachelor’s degree, MBA is a bonus
- You have 3-5+ years of experience in product marketing, growth marketing, demand generation, marketing operations, or management consulting. Bonus: You’ve worked at an early-stage DTC startup and/or fashion
- You are both creative and analytical—comfortable designing social media assets and experimenting with branding while using data and metrics to drive your decisions
- You are knowledgeable about tools and strategies for marketing, and you demonstrate exceptional proactivity in system and process improvements
- You are an owner, and have a strong bias for speed and action
- You are a team player who loves working cross-functionally
- You solve problems with first principles thinking and always come with solutions
- You have a keen eye for detail, and constantly ensure the accuracy of your work
- You are excited to join a fast-growing early-stage startup!
Benefits
- Health Insurance (Medical, Dental, Vision)
- 401-k with employer match
- Life Insurance and basic long term disability plan
- Paid vacation, sick and holidays
- Transit, Parking and FSA programs
- Hybrid schedule (4 days in NYC office/1 day remote)
