Goodsmith is revolutionizing the home services industry by providing concierge-level care for property maintenance and repairs. Our seamless, high-quality service is redefining the way homeowners care for their investments. As we expand, we're looking for a
Marketing and Growth Lead to drive customer acquisition, engagement, and retention through innovative marketing strategies and data-driven decision-making.
Key Responsibilities
Acquisition and Conversion:
- Execute multi-channel lead-generation campaigns to drive customer acquisition
- Manage digital marketing efforts, including SEO, PPC, and social media, to optimize performance and maximize ROI
- Oversee paid marketing campaigns across online and offline platforms, including performance tracking
- Implement and track referral marketing programs to boost new customer acquisition through advocacy
CRM and Customer Engagement:
- Design and implement CRM strategies to enhance customer interactions throughout the lifecycle
- Optimize email marketing campaigns to nurture leads, convert prospects, and engage existing customers
- Leverage analytics to segment audiences and deliver personalized marketing efforts
Retention:
- Develop, in partnership with operations, and implement strategies to maximize customer retention and lifetime value through targeted communications and value-added services
- Design campaigns that drive continued engagement, loyalty, and upsell opportunities
- Collaborate with product and operations teams to deliver a seamless customer experience that reinforces brand trust
Data-Driven Insights:
- Conduct market research and analyze customer behavior to ensure competitiveness
- Track key metrics across all marketing activities, using data to inform and optimize strategy
- Regularly report on marketing and growth performance, delivering actionable insights
Requirements
- 7+ years of experience in marketing, growth, and related fields
- Proven track record of scaling customer acquisition through both digital and offline channels
- Proficiency in tools like Google Analytics, CRM platforms (e.g., Klaviyo, Tovana), and ad management tools
- Strong analytical mindset with the ability to interpret data and inform decision-making
- Experience with service-oriented or subscription businesses is a plus
- Excellent communication and project management skills
Benefits
- Be part of a dynamic, fast-growing company transforming the home services industry
- Collaborate with a passionate, innovative team dedicated to delivering excellence
- Competitive salary and benefits package
- Opportunity to make a tangible impact on the company's growth trajectory
