Company Description
Ellsworth + Ivey is an omni-channel women’s knitwear company, offering customized and branded knitwear via our retail partners, wholesale accounts, DTC, and physical store presence. Steeped in tradition, we offer timeless apparel pieces recalling some of life’s finest moments.
Our marketing team is passionate about creating well-crafted beautiful products with a focus on style and impeccable fit. With an ever-expanding customer base and brand visibility, this is a great opportunity to join our rapidly growing company. You must possess an obsessive eye for detail and a strong work ethic.
About The Role
We are looking to hire a full-time E-Commerce and Digital Marketing Manager.
As the E-Commerce and Digital Marketing Manager, you will play a key role within our marketing organization. You be responsible for designing and executing our e-mail marketing campaigns, maintain/update our Shopify website products and graphics, and develop an SEO strategy to align with our company vision and objectives. They will also be responsible for managing website merchandising, ensuring that our product offerings are presented in a way that maximizes conversions and enhances the overall customer experience.
The ideal candidate will possess both right and left brain.
We are seeking a highly skilled and motivated E-Commerce and Digital Marketing Manager to take ownership of our digital marketing channels and website operations. In this role, the E-Commerce and Digital Marketing Manager will oversee the strategy, execution, and optimization of our email and digital marketing efforts to drive customer engagement and sales growth.
- Email Marketing: Lead the design, development, execution, and optimization of email campaigns, ensuring timely delivery, customer segmentation, and personalized content to drive engagement, conversions, retention, and brand awareness.
- Website Merchandising: Oversee website merchandising strategies to ensure the online store is optimized for product visibility, ease of navigation, and conversion. This includes uploading products into Shopify.
- Website Development: Work closely with the development team to implement new features, enhancements, and functionalities on the website. Ensure site performance, speed, and user experience are continuously improved.
- Analytics & Reporting: Analyze and report on key Ecommerce metrics, campaign performance, and customer insights. Use data-driven strategies to inform decisions and optimize future marketing and site strategies.
- 3rd Party Integrations: Monitor the integration of 3rd party retail and e-commerce platforms to ensure that we satisfy all the requirements of our our drop-ship retail partners.
- Website Maintenance: Ensure functionality of site is optimized at all times.
Qualifications & Experience
- 2+ years of experience in an Ecommerce or Digital Marketing position.
- Strong knowledge of email marketing platform (Klaviyo)
- Strong design skills and familiarity with Illustrator and other Adobe design platforms
- Hands-on experience with digital marketing channels (e.g., Google Ads, Meta Ads, SEO, and affiliate marketing)
- Proven experience with Shopify and website management
- Data-driven mindset with strong analytical skills and experience working with Google Analytics, Shopify Analytics, or similar tools
- Excellent organizational and project management skills with the ability to juggle multiple projects and priorities
- Strong communication and collaboration skills
- Experience working in retail or fashion Ecommerce preferred
- Self-starter with a high level of initiative, resourcefulness, and ability to work independently.
- Ability to manage multiple competing priorities/deadlines in a fast paced environment
- Ability to effectively identify and resolve problems.
- Willingness to learn and take direction
