Our Story
Introduced in 2006, Madewell is a premium denim brand for men and women. Beautiful construction, the world’s finest fabrics and an original approach to design—we don’t spare any details. No one makes denim like we do, but we don’t stop there. The perfect tee, the most versatile shoe, an essential leather bag—if it came from us, it’s made well.
Beyond our impeccably designed products, we're committed to making a difference. At Madewell we believe in being better when it comes to sustainability. We’re committed to exploring new ways to protect our planet and its people—and that means thinking about how our clothes are made from start to finish. Our story is just unfolding and there’s so much more to come. Join us at Madewell.
Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
Job Title: Manager, Integrated Marketing – Men’s Business
Department: Marketing
Reports To: Director, Integrated Marketing
Job Summary
The Manager of Integrated Marketing for the Men’s Business will develop and execute targeted, integrated marketing strategies to support and drive growth in the men’s product category. This role will work closely with cross-functional teams to deliver 360 consumer journeys and amplify compelling campaigns that enhance brand visibility, drive traffic, and increase conversion within the men’s segment. The ideal candidate has experience in consumer-focused marketing, a strong understanding of men’s retail trends, and a proven ability to execute integrated marketing plans that resonate with target audiences.
Key Responsibilities
- Campaign Development & Execution
- Lead integrated marketing strategies for the Madewell Men’s business across digital, email, in-store, and other marketing channels.
- Work closely Creative Marketing partners to amplify 360 campaigns grounded in storytelling, product amplification and customer experiences tailored to the men’s customer.
- Coordinate with e-commerce, retail, loyalty, social, stores, and digital marketing teams to ensure consistent, cohesive execution of campaigns across all touchpoints
- Customer Insights & Targeting
- Monitor industry trends and competitor activity in men’s retail to adjust strategies and stay ahead in a dynamic market.
- Utilize segmentation strategies to tailor campaigns to different customer segments within the men’s category.
- Leverage customer insights and market research to understand the men’s customer profile, shopping habits, and preferences.
- Cross-Functional Collaboration
- Collaborate with Merchandising and Product teams to align marketing initiatives with product launches, seasonal stories, and key promotions.
- Partner with e-commerce and digital marketing teams to optimize online experience and conversion, creating a seamless journey from awareness to purchase.
- Work with Retail Operations and Visual Merchandising teams to support in-store marketing initiatives, ensuring an integrated online and offline experience.
- Performance Tracking & Reporting
- Track, measure, and report on campaign performance against KPIs such as engagement, traffic, conversion, and sales.
- Analyze campaign results and provide insights to inform ongoing optimizations and future strategies.
- Manage and monitor campaign budgets to ensure efficient use of resources and a strong ROI.
Qualifications
- Education & Experience
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in consumer marketing, preferably with a focus on men’s apparel or a similar retail category.
- Demonstrated success in developing and executing integrated marketing campaigns with measurable results.
- Skills & Competencies
- Strong understanding of marketing channels, including digital, social, email, and in-store.
- Analytical mindset with experience in using data to optimize campaigns and drive business growth.
- Excellent project management skills with a detail-oriented approach and the ability to manage multiple priorities.
- Strong written and verbal communication skills, with the ability to work effectively with cross-functional teams.
Core Competencies
- Customer Focused: In-depth understanding of the men’s customer and how to engage them effectively.
- Strategic Thinking: Ability to see the big picture while managing the details of campaign execution.
- Collaborative: Team player who can work cross-functionally to achieve shared goals.
- Adaptable: Comfortable navigating a fast-paced retail environment and shifting priorities as needed.
We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.
Benefits + Perks
- Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
- Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
- Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
- Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
- Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.
Salary Range: $108,800.00 - $136,000.00
At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.
JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
