About Us:
KEN Media LLC was established in 2022 as an independent media agency committed to exceptional results through innovative digital marketing strategies. We're looking for a talented Media Strategist to join our dynamic team and drive our media planning efforts to new heights, with a focus on maximizing Return on Ad Spend (ROAS) across both digital and offline media channels.
Role Overview:
The Media Strategist will develop and execute comprehensive media strategies that integrate online and offline channels to meet client goals and expectations. The ideal candidate will have experience managing day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies.
Key Responsibilities:
- Omnichannel Media Strategy Development:
- Work with the media team to develop and implement integrated media plans encompassing digital and traditional offline media to achieve clients' marketing objectives
- Broad knowledge of syndicated tools like MRI/Simmons or GWI, comScore, eMarketer, audience and competitive analysis to support media recommendations
- Utilize our digital reporting dashboard to plan and optimize, in conjunction with offline media channels to create cohesive and effective media plans
- Campaign Management:
- Oversee the execution of omnichannel media campaigns, including budgeting, planning, and monitoring performance across online and offline platforms
- Collaborate with creative and content teams to ensure alignment between media strategy and campaign assets across all channels
- Manage day-to-day operations of Meta ad campaigns, including optimization strategies, audience targeting, and ad placements, while also coordinating offline media placements and logistics
- Performance Analysis:
- Monitor and analyze campaign performance metrics across digital and offline channels to evaluate effectiveness and identify optimization opportunities
- Prepare and present detailed performance reports, including insights and recommendations for continuous improvement and integrated strategy adjustments
- Utilize A/B testing, attribution modeling, and other analytical methods to refine strategies and enhance ROAS
- Client Relationship Management:
- Serve as the primary point of contact for clients regarding both digital and offline media planning and strategy
- Provide strategic recommendations and insights to clients based on campaign performance and industry trends across all media channels
- Build and maintain strong relationships with clients, understanding their needs and ensuring satisfaction with both online and offline media strategies
- Team Leadership and Collaboration:
- Mentor and support junior media planners and team members, fostering a collaborative and high-performing work environment
- Work closely with cross-functional teams, including marketing, analytics, and creative, to drive integrated campaign success across digital and offline channels
Requirements
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a related field
- 3+ years experience as a media planner or similar role
- Demonstrated expertise in managing and optimizing ROAS for both digital and offline advertising campaigns
- Proficiency in Meta Ads Manager, Facebook Business Suite, and other relevant digital media tools, as well as experience with offline media planning and buying
- Strong analytical skills with the ability to interpret data and derive actionable insights across multiple media channels
- Excellent communication and presentation skills, with the ability to convey complex information clearly to clients and internal teams
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Benefits
- Medical, Dental, and Vision insurance
- 401K + match
- Hybrid working environment (Mondays and most Fridays remote)
- Holidays and unlimited paid vacation
- Pet-Friendly Office
