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Position Title: Marketing Director (Paid Media & Content)
Company: Mercedes-Benz High Power Charging NA
Location: New York, NY
Mercedes-Benz High Power Charging:
The Mercedes-Benz brand is synonymous with precision and excellence -- and has delivered the world's most desirable cars for generations. Now, we are defining the world's most premium EV driving and charging experiences, too.
Mercedes-Benz HPC will set a new standard for charging: a high-quality, seamless experience with fast charging speeds and open to all drivers from day one.
By joining Mercedes-Benz HPC, you'll become a member of an early team in a brand-new business within the larger Mercedes-Benz global organization. You'll have an opportunity unique in the industry -- to influence and shape the fast-evolving landscape of electric transportation with the backing of one of the world's most renowned automotive companies and global brands.
Charging is just the beginning. We aim to shape the future of transportation itself. Join us.
Press release: Mercedes-Benz to launch global branded high-power charging network, starting in North America
About The Role
We’re looking for an experienced Marketing Director with a strong background in both paid media and content development. This role will be instrumental in driving our brand awareness, engagement, and customer acquisition efforts. You will create a cohesive strategy that leverages paid media to amplify high-quality content, fostering both immediate engagement and long-term brand growth. This is a great opportunity for a creative, data-driven marketer who can balance analytical rigor with storytelling and brand-building.
Key Responsibilities
- Strategy Development: Design and lead an integrated marketing strategy that combines paid media and content development to drive brand awareness, customer acquisition, and engagement across digital channels.
- Campaign Management: Oversee end-to-end campaign execution, from content ideation and creation to media planning, distribution, and performance optimization across channels such as Google Ads, Facebook, Instagram, YouTube, and emerging platforms.
- Content Development: Collaborate with the content and creative partners to produce compelling, relevant, and engaging content assets (articles, videos, social posts, etc.) that resonate with our audience and align with our brand’s voice and objectives.
- Paid Media Optimization: Manage and optimize paid media campaigns to maximize reach and ROI. This includes experimenting with ad formats, targeting, bidding strategies, and placement across platforms.
- Audience & Channel Expansion: Leverage audience insights and analytics to identify new channels and opportunities for content distribution and media buys. Test and scale high-performing channels to enhance visibility and drive growth.
- Performance Tracking & Reporting: Establish KPIs for both paid media and content initiatives, regularly monitoring and reporting on performance. Provide actionable insights and recommendations for campaign optimization and strategy adjustments.
- Cross-Functional Collaboration: Work closely with product, sales, and analytics teams to align content themes with business objectives and ensure a consistent brand message across all touchpoints.
- Team Leadership: Lead a team of content creators and paid media specialists externally, fostering a culture of creativity, collaboration, and continuous improvement.
- Start Up Mindset: This role is a “hands-on role and requires a combination of strategy, planning and execution and a drive for producing results. Must be able to change and adapt to shifting priorities and new opportunities and be comfortable with ambiguity.
Qualifikationen
Requirements:
- Experience: 8+ years of experience in marketing, with a focus on both paid media and content development, and at least 3 years in a leadership or director-level role.
- Technical Skills: Proficiency in digital advertising platforms (Google Ads, Meta Ads, etc.) and content management systems (e.g., WordPress). Familiarity with analytics tools such as Google Analytics, and experience with marketing automation platforms is a plus.
- Creative & Analytical Balance: Ability to balance creative vision with a data-driven approach to optimize content and paid media efforts for impact and ROI.
- Budget Management: Experience managing a budget across content production and paid media, with a strong focus on ROI and cost-efficiency.
- Leadership & Communication: Strong leadership and communication skills, with the ability to work cross-functionally and influence stakeholders at all levels.
- Industry Knowledge: In-depth understanding of current trends in paid media, content marketing, and digital storytelling.
- Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field (MBA or advanced degree is a plus).
Personality and Cultural Fit:
At Mercedes High Power Charging, we are not just an automotive industry leader; we are also trailblazing the future of electric mobility with the agility and spirit of a startup. As a startup within a renowned global brand, we embrace innovation, scrappiness, and a builder's mindset to revolutionize the electric vehicle charging landscape. We are looking for someone who can thrive in our dynamic and entrepreneurial environment, contributing their passion, adaptability, and comfort with ambiguity to drive our success.
Our fast-growing startup division within Mercedes requires employees who embody the following traits:
- Startup Mentality: Embrace innovation, take calculated risks, and move swiftly to achieve breakthroughs.
- Scrappiness: Thrive in resource-constrained situations and find creative solutions.
- Builder's Mindset: Envision the big picture and lead the team in creating world-class EV charging solutions.
- Comfort in Ambiguity: Adapt and strategize effectively in a rapidly evolving industry.
- Collaborative Spirit: Foster a culture of teamwork and work seamlessly with global teams.
- Passion for Sustainability: Share our commitment to a greener future and advancing clean energy initiatives.
Why Join Us?
- Impact: Lead a dual-focused role at the intersection of content and paid media, directly influencing brand growth and customer engagement.
- Innovation: Join a forward-thinking team that values creative content and strategic media buying.
- Career Growth: Enjoy opportunities for advancement within a growing company and a collaborative team environment.
- Passion: Join a team passionate about sustainability and increasing EV adoption across North America.
To Apply: Please submit your resume and a cover letter that highlights your experience in paid media and content development, along with examples of successful campaigns you’ve led.
Posting Statement:
Applicants must be legally authorized to work in the U.S. at the time of application.
The estimated US base salary range for this position is $160,000 - $190,000 annually for employees based within California & New York. In addition to base salary, we offer competitive bonus programs, comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays each calendar year. Individual compensation packages are based on multiple factors such as location, level, role scope, and complexity, as well as additional job-related factors such as skills, experience, and expertise.
Mercedes-Benz High Power Charging is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
EEO/Minorities/Females/Disabled/Vets
Benefits
Mitarbeiterhandy möglich
Gesundheitsmaßnahmen
Mitarbeiter Events
Hybrides Arbeiten möglich
Mitarbeiterbeteiligung möglich
Flexible Arbeitszeit möglich
Coaching
Gute Anbindung
Parkplatz
KontaktMercedes-Benz Financial Services USA LLC
770 11th Avenue10019 New YorkDetails zum Standort
Tyler Dawson E-Mail: tyler.dawson@mercedes-benz.com
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