Prenetics (NASDAQ:PRE), a leading health sciences company, is dedicated to advancing consumer and clinical health. Our consumer initiative is led by IM8, a new health and wellness brand, and Europa, one of the top sports distribution companies in the USA. Our clinical division is led by Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, focused on multi-cancer early detection technologies. This is followed by ACT Genomics, which has achieved FDA clearance for comprehensive genomic profiling of solid tumors, and CircleDNA, which uses NGS to offer comprehensive DNA tests. Each of Prenetics' units synergistically enhances our global impact on health, embodying our commitment to ‘enhancing life through science'.
Europa is a subsidiary of Prenetics (NASDAQ: PRE), a leading health sciences company that is listed on the Nasdaq and is dedicated to advancing consumer and clinical health. As one of the top sports and wellness supplements distributors in the USA, Europa plays a key role in Prenetics' consumer initiative, which is led by IM8, a new health and wellness brand co-founded with David Beckham. With a long-standing reputation in the industry, Europa is focused on revitalizing its product offerings and distribution network to meet the evolving needs of consumers. Prenetics' acquisition of Europa strengthens its position as a leader in the health and wellness industry, opening up new growth opportunities and innovation.
Position Overview: We are seeking a dynamic and experienced Digital Marketing Lead to join our marketing team in Charlotte, NC. The ideal candidate will spearhead our digital marketing initiatives, building and maintaining relationships with ambassadors/trainers, developing strategic campaigns, and driving brand awareness and engagement across digital platforms. This role requires a hands-on approach, a passion for fitness, health and wellness, and solid experience in marketing within fitness, health and wellness, or athleisure brands. The candidate must also be based in Charlotte as this is not a remote role.
Responsibilities
- Ambassador Relationship Management: Identify, recruit, and manage relationships with ambassadors, ensuring alignment with Europa Sports' brand values and marketing objectives
- Campaign Development and Execution: Develop and execute marketing campaigns, including campaign planning, content creation, contract negotiation, and performance tracking
- Content Strategy: Collaborate with ambassadors to create authentic, engaging, and on-brand content that resonates with target audiences
- Digital Marketing Integration: Incorporate ambassador campaigns into the broader digital marketing strategy, including SEO, SEM, email marketing, and paid social media advertising
- Social Media Management: Oversee the company's social media presence, ensuring cohesive messaging and engagement with the community
- Analytics and Reporting: Monitor and analyze campaign performance metrics, providing regular reports and insights to optimize future campaigns and strategies
- Cross-functional Collaboration: Work closely with the marketing, social media, and sales teams to integrate influencer initiatives into broader marketing strategies and ensure cohesive brand messaging
- Market Research: Stay updated on industry trends, competitor activities, and emerging marketing strategies to keep Europa Sports at the forefront of digital marketing innovation
- Compliance and Brand Safety: Ensure all influencer partnerships and campaigns comply with legal and regulatory guidelines, maintaining brand safety and integrity
Requirements
- Experience: Minimum of 2-5 years of experience in marketing, digital marketing, or related fields, with a strong focus on supplements, fitness, health and wellness, or athleisure brands
- Hands-on Approach: Demonstrated ability to manage end-to-end campaigns, from strategy development to execution and analysis
- Digital Marketing Expertise: Proven experience in digital marketing, including SEO, SEM, email marketing, and paid social media advertising
- Social Media Savvy: Strong understanding of social media platforms, trends, and best practices for maximizing engagement and reach
- Passion: Genuine passion for fitness, health, and wellness, and a commitment to promoting these values
- Skills: Excellent communication, negotiation, and project management skills
- Creativity: Ability to think creatively and strategically, developing innovative campaigns that drive engagement and brand loyalty
- Analytical Mindset: Proficient in analyzing data, deriving actionable insights, and adjusting strategies based on performance metrics
- Relationship Builder: Proven track record of building and nurturing relationships with ambassadors, agencies, and other key stakeholders
- Location: Must be based in Charlotte, North Carolina, as this role is not remote
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Benefits
Medical & Annual Leave: We care about your well-being—and your vacation selfies! That's why, for our full-time employees, we honor your time off with annual leave and provide medical benefits for any bumps, bruises, or unexpected adventures.
Learning & Development: Got a passion project or skill you're dying to master? We've got a learning allowance for that! We believe in supporting your growth, whether it's for work or just because you're curious.
Growth & Opportunity: Your future's bright, and we want to help you shine! We're all about providing opportunities for you to grow and reach your potential, with exposure to a global company and the chance to collaborate across different cultures.
Inclusive Workplace: You belong here! We foster an environment where everyone's voice is heard, respected, and celebrated. Inclusivity is the name of our game!
Our DNA is P-R-E-N-E-T-I-C-S.
Get to know us; Get to know our DNA!
Passion - You love what you do and inspire excellence in others.
Resilience - You tackle challenges head-on with tenacity and calm.
Empowerment - You foster team spirit and encourage initiative.
Integrity - You're honest, accountable, and reliable.
Epic - You take risks, deliver results, and always strive to grow.
Transparency - You share openly, even when it's tough.
Ingenuity - You think creatively and make smart decisions, even in uncertainty.
Communication - You express ideas clearly and with empathy.
Selfless - You prioritize Prenetics and the team over individual goals.
