Position Overview
Kaleidoscope Hair Products Global is seeking a creative and strategic
Social Media Manager to lead our Facebook and Instagram presence. This role is critical in building brand awareness, driving engagement, and fostering a vibrant community across these key platforms. The ideal candidate has a strong background in social media strategy, content creation, and community management, with a proven track record of growing and nurturing Facebook groups. A passion for the hair and beauty industry is essential.
Key Responsibilities
Content Strategy & Management:
- Develop and implement a content strategy for Facebook and Instagram that aligns with the brand's voice, values, and marketing objectives.
- Create, schedule, and publish high-quality, engaging content, including static posts, Reels, Stories, and IG Live sessions.
- Monitor trends, hashtags, and algorithm updates to ensure content remains fresh and relevant.
- Collaborate with internal teams (marketing, creative, product) to align social media efforts with overall campaigns.
Community Cultivation & Engagement
- Cultivate and manage an active and inclusive community within Kaleidoscope's Facebook group, driving meaningful interactions and brand loyalty.
- Actively engage with followers by responding to comments, messages, and posts in a timely and authentic manner.
- Create strategies to increase Facebook group membership, participation, and overall engagement.
- Organize and host group events, such as live Q&A sessions, product tutorials, or community challenges.
Analytics & Reporting
- Track and analyze social media performance metrics, including reach, engagement, and conversion rates.
- Provide regular reports and actionable insights to optimize strategy and improve results.
- Identify opportunities for growth based on data and emerging trends.
Collaboration & Partnerships
- Work with influencers, ambassadors, and content creators to amplify brand presence on Facebook and Instagram.
- Partner with cross-functional teams to develop content that supports product launches, promotions, and seasonal campaigns.
Qualifications
- 3+ years of experience managing Facebook and Instagram accounts for a brand, with a portfolio of successful campaigns.
- Demonstrated experience in cultivating and managing Facebook groups, including growing membership and increasing engagement.
- Strong understanding of platform algorithms, trends, and best practices for both Facebook and Instagram.
- Excellent content creation skills, including graphic design and video editing (Canva, Adobe Suite, or similar tools).
- Data-driven mindset with experience in social media analytics tools like Meta Business Suite or similar.
- Exceptional communication and organizational skills.
- Passion for the hair and beauty industry and a genuine connection to the brand's mission.
Key Competencies
- Proven ability to build and nurture online communities.
- Creative mindset with a flair for storytelling and visual content.
- Strong project management skills, balancing multiple campaigns and deadlines.
- Collaborative team player with a proactive approach to problem-solving.
This role is perfect for a social media expert who thrives on building connections, loves creating engaging content, and is passionate about the hair and beauty industry. If this sounds like you, we'd love to have you join the Kaleidoscope family!
About Kaleidoscope Hair Products
Kaleidoscope Hair Products Global is a leading brand in the haircare industry, celebrated for its innovative solutions that promote healthy hair growth and empower individuals to embrace their unique beauty. Founded with a vision to provide high-quality, accessible haircare products, Kaleidoscope offers a diverse range of products catering to all hair types and textures. The company is deeply rooted in fostering confidence, creativity, and self-expression, becoming a trusted name among consumers and stylists alike. With a commitment to excellence and inclusivity, Kaleidoscope Hair Products Global continues to redefine the haircare experience on a global scale.
This job description in no way creates a contractual obligation or guarantee of employment and is intended to outline the general nature and responsibilities of the role. The company reserves the right to modify, add, or remove duties and responsibilities as necessary to meet business needs. The company has the right to amend or terminate any of the terms outlined in this job description at its discretion and without prior notice, consistent with applicable laws and regulations.
Salary: $65000 - $70000 per year
Job Posted by ApplicantPro
