About us:
For 70 years, Diadora has been writing some of the most exciting pages of sport history.
Headquartered in Caerano di San Marco (TV) Italy, it has made performance, quality, research and style the key values for its sporting and lifestyle goods. Diadora was born in 1948 to spark, inspire and give voice to consumer.
Serve them everywhere and anytime in sport, in lifestyle as well as in work through Brands founded on passion, authenticity, cutting-edge design and technological innovations.
Today, the brand is present in more than 60 countries across the world and is continuing its expansion thanks to a vast array of products, from footwear to apparel, that are centered on sport performance lines - with a special focus on running, tennis and soccer - and on fashion and style, with the high-end Heritage collection and the fresh and urban Sportswear line.
Main Responsibilities:
Diadora US is seeking a dynamic and proactive Trade Marketing Specialist to join our team. This role will focus on serving the marketing needs of 20 strategically important run specialty retailers, fostering relationships, and bringing the Diadora brand to life through impactful events and initiatives. The ideal candidate will be a skilled relationship builder, detail-oriented, and highly organized, with a passion for marketing and the running community.
Main Responsibilities:
- Retailer Support: Serve as the primary marketing contact for 20 strategically important run specialty retailers, ensuring their marketing needs are met and exceeded.
- Relationship Building: Develop and maintain strong relationships with retail partners, understanding their unique business goals and aligning Diadora’s brand strategies to support them.
- Tech Sessions: Conduct tech sessions, educating our partners’ retail staff on our brand and products
- Event Management: Plan and execute brand activations and events at retailer locations and key running community events to enhance brand visibility and engagement.
- In-Store Marketing: Collaborate with retail partners to create compelling in-store marketing materials, displays, and promotions that drive sales and elevate the Diadora brand.
- Campaign Execution: Work closely with internal marketing and sales teams to roll out seasonal campaigns, ensuring consistency and alignment with Diadora’s global branding.
- Travel: Travel approximately 50% of the time to visit retail partners, attend events, and execute activations across the US.
- Reporting: Track and report on the performance of trade marketing activities, providing insights and recommendations for continuous improvement.
Key Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in trade marketing, retail marketing, or a related role, ideally within the sports or footwear industry.
- Proven track record of building and maintaining successful business relationships.
- Excellent project management skills with strong attention to detail.
- Exceptional communication and interpersonal skills.
- Proactive, resourceful, and able to thrive in a fast-paced environment.
- Willingness to travel 50% of the time.
- Passion for the running industry or an active lifestyle is a plus.
Why work with us?
This is an incredible opportunity to enter and be part of a dynamic Company that will be able to spark, inspire and offer an extraordinary experience in sports and lifestyle through passion, technological innovations and highest expression of craftsmanship.
You will have the possibility to learn, think and grow, expressing your own personality and talent.
We are strongly convinced that diversity in all its forms – gender, color, age, race, nationality, culture, religious beliefs, sexual orientation, physical or mental disability – enriches the workplace. This is the reason why we are committed to building a diverse workforce.
As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
