Company Description
Publicis Health is the health and wellness vertical of Publicis Groupe, the most-established communications holding company in the world. We are a growing network of 11 brands with 40+ agencies worldwide and a population of 3,000+. At Publicis Health, we are uniquely positioned to make an impact through the work that we do in in healthcare marketing and communications, and health isn’t just what we do - it’s who we are.
We believe healthcare marketing is an essential part of healthcare. When you work with us, you join a tight-knit community of award-winning creative directors and clinical trial designers, accomplished data-scientists and media specialists, behavioral science innovators and analytics practitioners; all united around one purpose—to create a world where people are equipped and motivated to take control of their health and well-being.
We share a passion for the life-changing work healthcare industries create, and we believe that together we can move people toward the products and services that will change their lives for the better. Our beliefs and purpose inspire how we take care of our people—prioritizing your health and well-being across every stage of your personal and professional life.
Overview
The Senior Vice President of Digital Solutions sits within our Digital Experience Practice and will work to lead the overall digital transformation and strategy for our pharmaceutical clients. Serve as a Trusted Advisor and a key driver in client value. Expert at showing clients how to connect directly with consumers and indirectly through key influencers. The VP will need to exude exceptional presentation skills both internally and externally to our clients on digital marketing solutions. The successful candidate will develop tactical plans and recommendations which include any or all of the following: CMS, CRM, Campaign, Targeting & Analytics, eCommerce, Machine Learning and Mobile.
To succeed in this role, the candidate will be a thought leader in the digital marketing space, have the ability to solve challenging pharmaceutical business problems, ability to guide the vision through execution and analyze and optimize results.
Responsibilities
Responsibilities:
- Advise clients on the digital landscape and make recommendations to transform their business
- Reinvent Customer Experience by leveraging journey maps, understanding customer empathy, and data to create transformative digital interfaces, marketing strategies, and process innovations.
- Optimizing digital marketing programs across all digital channels and levers, including precision marketing, and analytics-enabled, one-to-one personalization.
- Driving transformational value through cutting-edge applications of AI and Machine Learning tools that are fully scaled into the business.
- Building ongoing organizational change capabilities, and helping clients transform into digital enterprises that continue to develop and innovate with speed, at scale.
- Redesigning technology functions to improve flexibility, efficiency, and Business-IT alignment.
- Mentor and coach junior consultants to develop their digital skills.
Qualifications
- Minimum of 10+ years of experience within digital marketing space at an agency and/or management consultant company.
- 5+ years of experience in a consultative environment, driving large-scale digital transformations, with a history of excellent client service.
- Good understanding of Adobe Experience Cloud capabilities and the values it delivers for our clients.
- Excellent working knowledge with consumer marketing as a healthcare professional (HCP).
- Expert knowledge in the pharmaceutical industry - understanding of the MLR process.
- Strong analytic skills and a high capacity for conceptual thinking.
- Ability to develop leading-edge business models, frameworks for analysis, and long-term business strategies that maximize shareholder value.
- History of building credibility and relationships with leaders, technical and non-technical people to align on strategy, inspire stakeholders, and execute on a day-to-day basis.
- Ability to work with and lead multi-disciplinary teams including engineers, architects, data scientists—or whatever is required to solve the client’s challenge—will be vital to success.
- Proven experience managing the end-to-end product lifecycle, determining the product vision and roadmap, delivering strong customer experiences, and managing stakeholder interactions.
- Advanced quantitative analysis, solid business acumen and problem-solving ability. High capacity for strategic/end-to-end thinking.
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $176,700 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/07/2025.
