About:
Our mission is to empower every person and every organization to achieve more. As the SMB/SMC Marketing Manager, you will orchestrate and land the end-to-end Commercial Device GTM strategy for the unmanaged SMB/SMC segment, including owning partner-facing programs, internal and external propensity tools, data, and strategic initiatives to grow revenue via the channel. You will act as the voice of the SMB customer and collaborate with internal field teams such as Partner Development Managers, as well as external partners and stakeholders.
In this role, you will lead initiatives to increase sales and revenue within the SMB segment, leveraging data and market insights to identify opportunities. You will identify areas of business opportunity, improve the customer and partner buying journey, and scale business growth with both new and existing customers.
You will also partner with key business stakeholders across sales and marketing, business operations, and channel/partner teams to drive both fiscal year planning and execution of the segment strategy, solution plays, and aligned investment plans at a global scale.
To be effective in this role, you should thrive in a culture of creativity, enjoy creating clarity from ambiguity for your team and key stakeholders, and be energized by taking on new challenges. You need to have proven skills leading cross-functional teams, working across organizations, displaying strong business acumen, driving P&L performance, and showing exceptional verbal and written communication skills, including in front of senior executives, partners, and customers.
Responsibilities:
- Successfully develop and land strategic internal and external-facing GTM programs and initiatives for SMB/SMC.
- Lead development and execution of the unmanaged SMB/SMC Segment GTM to drive growth for commercial devices with unmanaged customers. Manage stakeholders across sales, marketing, finance, business operations, customer success, and partner teams to drive GTM partnership across programs, performance, and ensure cohesive strategies and execution.
- Understand, manage, and deliver on customer, partner, and channel marketing opportunities to drive growth.
- Drive cross-functional clarity and processes to deliver revenue and profitability goals in the fiscal year. Contribute to the fiscal year planning process to shape revenue and profitability goals for the next year.
- Support field teams through leadership on community calls, area performance and strategy meetings, and business reviews.
- Actively identify opportunities to cross-collaborate with sales, marketing, and finance teams to align efforts and investments such as customer targeting models, digital marketing programs, and performance reporting systems.
- Measure the current and forecasted state of the commercial business in the enterprise segment and provide actionable insights for global Rhythm of Business (ROB) reviews and leadership forums.
Qualifications:
- Strong communication (oral, written, presentation), analytical, and problem-solving skills.
- Action-oriented, customer-focused, and prepared to manage change.
- Proven planning and organizational skills with demonstrated execution excellence.
- Strong executive presence, including communication and presentation skills, with a high degree of comfort for large and small audiences.
- Experience in cross-boundary team collaboration, leadership, and program management.
Additional or Preferred Qualifications:
- Experience within the channel and a thorough understanding of channel strategies and partner ecosystems.
- Experience in developing and executing channel marketing strategies and programs.
- 5+ years of B2B marketing experience.
- Devices and enterprise/commercial marketing experience preferred.
- Adept at challenging perspectives with new ideas.
- Experience and understanding of running a sales business rhythm.
- Experience driving P&L sales performance.
